Posted on 04/10/2023 10:25:50 AM PDT by SeekAndFind
Bud Light’s woke rebranding as the beer for pantomime women like Dylan Mulvaney and their allies will probably work, no matter how many times sane people like to tell ourselves, “Get woke, go broke.”
Look at late-night TV for an example of just that. We’re decades removed from Johnny Carson’s universal appeal and total dominance of television’s wee small hours. Sure, Carson made political jokes. But he poked fun at both sides and never really revealed his own political preferences. Carson made fun of politicians’ human foibles — now that’s a target-rich environment — and his own.
What Carson didn’t do was take sides on policy, or indulge in a nightly Two Minutes Hate thinly disguised as comedy.
There’s a reason progressive schlockmeisters like Stephen Colbert and Jimmy Kimmel now dominate late-night TV: there’s a lot less to dominate. Carson would draw an average of 9 million viewers each night. Colbert and Kimmel are lucky to draw 2 million each — and that’s out of a much larger population.
But there’s money to be made in screeching to the choir. Late-night TV might not draw the numbers it once did, but it does draw a predictable audience of people who know what they want to see — and cynical hosts willing to deliver it. There’s almost nothing so woke as late-night TV, but it isn’t going broke.
That brings us back to Bud Light.
Alissa Heinerscheid was brought in as Bud Light’s VP of marketing last year with a “super clear mandate,” in her own words, to “evolve and elevate” the brand with “a campaign that’s truly inclusive.” You and I might quibble with the word “inclusive,” since hiring a spokesman like Mulvaney is actually divisive, as seen by spontaneous and widespread boycotts of Bud Light.
(Excerpt) Read more at pjmedia.com ...
“If we do not attract young drinkers to come and drink this brand,” she concluded in an online video interview, “there will be no future for Bud Light.”
The danger to Heinerscheid is that her higher-ups at AB InBev might hit the panic button and hire someone who will return Bud Light branding to its traditional Frat Boy/Sorority Girl audience. As someone who hates the Gleichschaltung attitude of corporate America, I’d applaud that move. Corporate HQ might be thinking of doing just that, if the recent silence from the company’s social media accounts is an indicator.
Much as I hate to admit it, Heinerscheid probably knows what she’s doing, even if she seems to have backtracked some on hiring Mulvaney. (She was quick to note that his “commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”)
But she’s right that Bud Light’s branding can’t go on as before, even if she can’t publicly say why. The fact is that Bud Light will never be the powerhouse that it once was, for two simple reasons: It isn’t good beer; and Americans’ tastes have shifted away from mass-produced blandness to locally-made beers that often have more personality and higher quality.
All the major candy cigarette brands are gone too.
In fairness, for decades, Bud Light pretended to be beer.
Maybe instead of changing the ad campaign make the product not suck.
Budweiser, the official breakfast of illegal aliens.
The woke aren’t going to switch to bud light from their pretentious beer and wine coolers. And the whole Budweiser label is going to take a big hit.
Ditto for Bud.
I’d rather drink a puddle on the road than that crap. Though it does pain me that i must stop drinking Stella, another Annheuser Busch (purposely misspelled) brand.
She will find that "woke niche" is a lot smaller than their present market share, and Bud Light is now speeding towards it.
Its not Just Budweiser light brand getting it though, the entire company line up is going to see problems.
I’m never buying anything from Anheuser–Busch ever.
But when promoters of venues stop selling it completely it has to hurt a lot more than putting a tranny on the can helps.
They’re counting on Gen Z hipsters to become the new consumers of shitty beer. I can see Obama’s spawn drinking one.
you may attract the transgenders, but there are far more NORMAL PEOPLE out here than the perverts. there are also many many beers to choice from that dont carry the anhauser label.
Yep. I *used* to drink mich ultra (low carb beer), about a 24 pack every week or two. I’ll be switching to another brand, or just skip beer altogether and stick with my vodka.
BTW: I stopped watching the NFL and stopped buying gillette products too (Defender razor is amazing and way more cost effective).
Budweiser is now The Queen of Beers
If it’s available in your area, Shiner has some light options that aren’t too bad.
“Budweiser is now The Queen of Beers”
Queer of Beers.
Just saw a ‘CLOSEOUT’ sign on a display of this cat p*ss at a grocery store in East TN...progressives weep.
At the core of these wokesters, whether they be in the media,government, academia or have wormed their way into private corporations there is the pathological desire to destroy what is around them. This woman did to Bud light and the entire company what the Biden cabal id doing to America.
Apparently, she believes a Tranny-branded beer will grow because trannys like bad beer??
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