There is a very simple explanation for all the corporations committing marketing suicide.
They expect most of us to be dead soon.
Dead people don’t buy anything.
What do they know that we don’t?
Planet X?
Hemorrhagic fever plandemic?
Perhaps just slow starvation of the masses as farms and food processing facilities are shuttered/burned down/blown up to save the Erf.
What do they know that we don’t?