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About 30 years ago I brewed my own beer / ale using Coopers malt extract.
It was a bit of work but well worth it -
since it was the BEST I ever drank - hands down.
The stuff is from Australia.
Posted on 07/31/2023 12:39:21 PM PDT by nickcarraway
“ESPECIALLY if there are about 2000 competing alternatives to my product.”
And your customers have ZERO switching costs. With many products, there are huge switching costs (e.g., the chargers and batteries for your power tools or your preferred computer ecosystem). But a mass-marketed commodity product has zero switching costs. You just toss a competing product in the cart and continue using the same bottle opener, glassware, recycle bin and toilet you already have at home. No expensive retraining required.
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About 30 years ago I brewed my own beer / ale using Coopers malt extract.
It was a bit of work but well worth it -
since it was the BEST I ever drank - hands down.
The stuff is from Australia.
Different brands have different distributors so a truck carrying Coors wouldn't carry Bud, for example.
Or the Queer of Beers.
Well someone must be drinking it as our local grocery got in a fresh shipment. They keep it hidden behind the Bush and Miller Lite beers.
Probably buying it because the price is down. Last time I had a BUD was 11 years ago, Yankee Stadium in NYC.
I did not want to show the full size picture due to, well, you know.
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