They wore bright-colored clothing and had an enthusiasm for life rarely found among those around them. They were quite tolerant of other points of view--more so than other religious groups of the time.
They believed life was to be lived and enjoyed. Having fun was a religious conviction. Their wine cellars were among the largest and most varied in Europe. They believed in moderation in all things, including a daily glass of wine or two.
They also prospered in business because they worked as hard as they played. The "puritan work ethic" is no myth. In fact, I took a History of the US Economy course in college and the professor insisted that it was the puritan work ethic that made America great in the 18th and early 19th centuries. The fact that they enjoyed and indulged in sex quite often also helped to grow the population at a time when that was vital to the expansion of the economy and growth of the nation.
Furthermore, in Boston, a man was excommunicated after his wife complained to the church that he refused to have sex with her! Boy, what a bunch of people that could not stand fun (yeah right).