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Atkins diet tastes good to retailers
Dallas Morning News ^ | 05/26/2003 | MARIA HALKIAS

Posted on 05/29/2003 11:59:13 AM PDT by NotQuiteCricket

Now, food companies and retailers are hoping for similar happy results by focusing on products that fit the Atkins plan. But some of those sales gains are coming at the expense of companies whose foods aren't Atkins-friendly.

:VERY LARGE BREAK IN ARTICLE:

A low for carbs

The Atkins boom worries companies that depend on carbohydrates – such as pasta, tortilla and bread makers.

Pasta consumption is still growing, but hardly at the carbo-loading inspired rates of the 1980s, according to American Italian Pasta Co., the largest U.S. pasta maker.

"Our industry would be growing faster if not for the Atkins diet," said Tim Webster, president and chief executive of the company, based in Kansas City, Mo. "I've seen no other diet's effect be as substantial."

The Tortilla Industry Association addressed the threat head-on this month in a seminar titled: "An Industry in Crisis: The High-protein, Low-carb Diet and Its Effects on the Tortilla Industry."

Wheat flour consumption started dropping after 1997, when U.S. consumption hit a peak of 147 pounds per person. Last year, that figure fell to 139 pounds, said Judi Adams, president of the Wheat Foods Council in Parker, Colo.

"I like to equate what's happened to the industry to the book The Perfect Storm," she said. "Everything is hitting the industry all at one time."

Milling & Baking News executive editor Josh Sosland also used a nature metaphor to sum up the flour industry's problem. It "is in the middle of a hurricane right now," he said.

The industry is responding with low-sugar breads and low-carb pastas, but that's not the answer, Mr. Sosland said.

"When you look at headlines, it's horrifying for the industry," he said. "People are saying horrible things about refined flour. At the last meeting of the American Bakers Association, the industry committed to educating consumers. They've decided they're going to fight back."

The bread industry needs to remind people "it's making the staff of life, feeding Americans folic acid and doing more to prevent birth defects than the March of Dimes," Mr. Sosland added. "The industry knows it's making a wholesome product. It's frustrating."

Beefing up

The beef industry, on the other hand, is celebrating.

After declining steadily in the 1980s and much of the '90s, the industry saw consecutive quarters of increased demand during the last half of 1998. Beef sales have gone up for 12 of the last 14 quarters.

U.S. per capita consumption of beef in 2002 was 64.4 pounds, up from 62.9 pounds in 2001.

"Attention on high-protein diets has prompted the consumer to discover, or rediscover, the health benefits of protein," said Shalene McNeill, senior manager of nutrition communication at the Texas Beef Council, which represents 140,000 Texas cattle producers.

Richard Wortham, the council's executive vice president, said beef sales have been aided by "an industrywide focus to tell our science-based nutrition story" and the introduction of more convenient beef products.

(Excerpt) Read more at dallasnews.com ...


TOPICS: Business/Economy; Culture/Society; Extended News
KEYWORDS: atkinsdiet; beef; crisis; protein; tortillas; turass
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Beef - it's what's for dinner.
1 posted on 05/29/2003 11:59:13 AM PDT by NotQuiteCricket
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To: NotQuiteCricket
The effects on the tortilla industry? Crisis? Well, I'm sure the currently favored high protein diet is a disaster for those that push high carbohydrate diets, but I just find the idea of "The Tortilla Industry in Crisis" to be funny. I hope the tortilla industry doesn't start demanding some kind of airline industry style bailout from the government.

2 posted on 05/29/2003 12:04:22 PM PDT by LanPB01
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To: LanPB01
Just ask yourself: What if we are forced to depend on foreign suppliers for our tortillas? This could be a major issue of national security.
3 posted on 05/29/2003 12:08:44 PM PDT by sharktrager (There are 2 kids of people in this world: people with loaded guns and people who dig.)
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To: NotQuiteCricket
Dr. Atkins, the Frito Bandito? I'm on the Atkins diet now.
4 posted on 05/29/2003 12:09:50 PM PDT by HELLRAISER II
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To: NotQuiteCricket
Don't worry, these diet fads are cyclical. Things will swing back the carb way in 4 to 6 years.
5 posted on 05/29/2003 12:12:22 PM PDT by Wolfie
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To: NotQuiteCricket

"The American Bakers Association made me what I am today. Flour Power, baby!"

6 posted on 05/29/2003 12:16:31 PM PDT by Mr. Jeeves
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To: HELLRAISER II
If people could just use common sense, none of this would be an issue. Sometimes I know my body needs more protein, so I grill a big steak or have liver and onions (good iron fix). Other times lots of fruit is the answer. At the risk of sounding "new age", our bodies tell us what we're missing, and then we can eat it! OTOH, I've heard a lot about gluten free diets, and have yet to explore it. Does that mean no more tapioca?
7 posted on 05/29/2003 12:16:41 PM PDT by widowithfoursons
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To: NotQuiteCricket
Interesting how the increase in carb consumption correlates well with the increase problem with weight the US is having.
8 posted on 05/29/2003 12:16:53 PM PDT by Always Right
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To: LanPB01
People not eating as many tortillas? MUST BE RACISTS!!!
9 posted on 05/29/2003 12:18:02 PM PDT by xrp
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To: NotQuiteCricket
"People are saying horrible things about refined flour. At the last meeting of the American Bakers Association, the industry committed to educating consumers. They've decided they're going to fight back."

The image of the American Bakers Association "fighting back" just makes me laugh. Is the promo going to feature Jim, the Friendly Baker telling you to eat a loaf? If that doesn't work are they going to bring in Bob the Angry Baker that demands that you eat some cornbread?
Since reducing my carb intake and increasing my protein, my chronic acid reflux has died down to almost nothing. I can't even look at a restaurant's pre-dinner bread and not think how that's going to make my throat burn later on.
10 posted on 05/29/2003 12:19:21 PM PDT by lelio
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To: Wolfie
As a weightlifter I have seen my share of diets and what you say if very true, I can remember the Atkins diet back in the early eighties. This is a diet however that will work for everyone if you can stick to it.
11 posted on 05/29/2003 12:21:02 PM PDT by HELLRAISER II
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To: LanPB01
A low carb tortillia is on the market and my family uses it with no regrets. Only 3 carb grams each. I am glad they are getting the message re hi carb foods and the obesity from them. I have lost thirty four pounds with the Atkins's way and have only five pounds more to lose. The web site for tortillas is www.tortilliafactory.com. I strongly urge those that are overweight to check with www.atkinscenter.com for good advice and support.
12 posted on 05/29/2003 12:21:03 PM PDT by drdemars
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To: NotQuiteCricket
Now, food companies and retailers are hoping for similar happy results by focusing on products that fit the Atkins plan.

Great news. The industry is out in front of the general public. I'm looking forward to the new products! The Atkins program will become conventional wisdom within five to ten years.

The industry is responding with low-sugar breads and low-carb pastas, but that's not the answer, Mr. Sosland said.

No, they're on the right track.

13 posted on 05/29/2003 12:22:21 PM PDT by Aquinasfan
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To: HELLRAISER II
This is a diet however that will work for everyone if you can stick to it.

Most diets will work if you can stick to it. The large majority of people can't. Heck, most don't realize you have to permanently change the way you eat to lose weight and keep it off. And when they screw it up and fail, they look for the next diet fad. Hence, the cycle continues.

14 posted on 05/29/2003 12:23:39 PM PDT by Wolfie
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To: NotQuiteCricket
I knew all along it wasn't the cream filling in all those Twinkies that were fatting!
But would anybody listen to me?
15 posted on 05/29/2003 12:23:49 PM PDT by cuz_it_aint_their_money
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To: sharktrager
I'm seeing a whole series of spots on the local news about this -

"The Tortilla Industry In Crisis: Day 6"

Hello, viewers. Today, we're going to take a look at how one of TV's most beloved icons is dealing with this crisis. Senior Speedy Gonzalez, how is this tragedy affecting you and your family?
16 posted on 05/29/2003 12:23:49 PM PDT by LanPB01
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To: Always Right
It's interesting to see people go on a high carb diet & exclude the Fat content in their food. I ask them "Hey what you drinking there?" Their very stupid sugar high response "Pepsi, it's got no fat." That pretty much sums up peoples understanding of low fat diets. They think as long as it doesn't have fat they can drink or eat it, I know sounds absurd and it is. But that's how stupid some people are.
17 posted on 05/29/2003 12:25:06 PM PDT by HELLRAISER II
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To: drdemars
Just make sure that low-carb really is low-carb. Food manufactures are sneaking in glycerine, which is still a carb, but doesn't have to be labeled as such, though I think the FDA/FTC is addressing that issue.
18 posted on 05/29/2003 12:25:11 PM PDT by Wolfie
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To: widowithfoursons
OTOH, I've heard a lot about gluten free diets, and have yet to explore it. Does that mean no more tapioca?

Nothing made with wheat flour. It's really not that big of a deal, considering that many other flours can be used to make baked goods. Tough to substitute for pizza dough, though. Atkins'low-carb diet is actually more restrictive, but once you get used to it, it isn't a big deal.

19 posted on 05/29/2003 12:27:22 PM PDT by Aquinasfan
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To: lelio
"Is the promo going to feature Jim, the Friendly Baker telling you to eat a loaf? If that doesn't work are they going to bring in Bob the Angry Baker that demands that you eat some cornbread?"

I suggest they model Bob the Angry Baker after Hulk Hogan - "Say your prayers, eat your vitamins, and swallow that chicken burrito for the sake of the tortilla industry, brother!"
20 posted on 05/29/2003 12:27:34 PM PDT by LanPB01
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To: Wolfie
What you say is very true, however speaking from experience that this diet will work for anyone, it's a scientically proven fact that your body can't help but lose weight eating all this protein while keeping your carbs at a 20 gram minimum per day. Now I understand that everyone simply can't stick to the diet plan which is typical for alot of fad diets. But again I say to you that this one will work if you can stick to the plan, how many of the other diets can make that claim.
21 posted on 05/29/2003 12:29:24 PM PDT by HELLRAISER II
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To: Aquinasfan
Atkins makes a snack bar that's pretty good; it does say 21g of carbs on it, but excluding all carbs that are good / pass through you (like fiber and some other one) its only 3g. I eat a couple a week, pretty tasty.
Its good to see the food industry adapt to changing times; for if it was like the airline one a previous poster mentioned, we'll start to bail out the Big Carb companies in a couple of years for their poor decisions.
I wonder if the dairy industry is feeling the affects of the Atkins diet. Personally I don't like milk and avoid it as I'm a little lactose intolerant. I recall a dairy exec saying that a report that Asians can't digest milk being a racist comment. No, they just don't have cows over there. Besides, milk is for babies!
22 posted on 05/29/2003 12:29:47 PM PDT by lelio
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To: Wolfie
Food manufactures are sneaking in glycerine
I thought a carb had to be counted no matter what. Atkins breaks out their carb count removing fiber and some other one (I think it begins with an "a") as those don't raise your blood sugar.

I would like to see a Glycemic Index number on foods too. But that seems like it varies based on the individual.
23 posted on 05/29/2003 12:32:30 PM PDT by lelio
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To: HELLRAISER II
What's more, pretty much everything labeled in the supermarket as "low fat" or "reduced fat" is not good for you to eat in the first place. And yet, people eat more of it, thinking that be eating "low fat" products, they are eating healthier.

You can tell a lot about a person by what is in their supermarket. Recently I had in front of me in line an obese housewife with two whining and fussing kids tugging at her. Her cart was overflowing with stuff like Hershey's chocolate milk syrup, Oreo Cookies, Cheese Curls, Doritos, pastries, snack food cakes and tons and tons of soda. Apparently her idea of home-cooking was Elio's Frozen Pizza and Kraft Macaroni-and-Cheese. Yes, she paid with food stamps.

24 posted on 05/29/2003 12:36:48 PM PDT by SamAdams76 (Back in boot camp! 264 (-26))
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To: Aquinasfan
Last week, it announced its newest product, Atkins Endulge Ice Cream.

I tried it and am disappointed. It is pricey, is in small portions, and is not as close to a premium ice cream as it could be. Homemade ice cream made with a Splenda based syrup is much better. Spenda does really well in cold foods, has similar properties to real sugar. I don't know why Atkins used sorbitol in their new ice cream. Atkins himself wrote that sorbitol should be avoided. A real ice cream made with Splenda instead would sell really well.

25 posted on 05/29/2003 12:37:15 PM PDT by Reeses
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To: lelio
This article is from a bodybuilding website. It sums up the issue nicely. It may or may not be a big deal, depending upon your goals.

Important Info For Carb-Conscious Dieters

26 posted on 05/29/2003 12:38:33 PM PDT by Wolfie
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To: SamAdams76
Recently I had in front of me in line an obese housewife with two whining and fussing kids tugging at her. Her cart was overflowing with stuff like Hershey's chocolate milk syrup, Oreo Cookies, Cheese Curls, Doritos, pastries, snack food cakes and tons and tons of soda.

My wife works part time as a check-out clerk and she has seen this over, and over, and over...

27 posted on 05/29/2003 12:40:56 PM PDT by Aquinasfan
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To: Reeses
A real ice cream made with Splenda instead would sell really well.

Try Blue Bunny brand available at Walmarts with food centers. I tried the "Rabbit Tracks" flavor which was delicious. Very creamy and virtually indistinguishable from the real thing.

28 posted on 05/29/2003 12:42:34 PM PDT by Aquinasfan
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To: SamAdams76
Indulging in gluttony is the most fun you can have alone without going blind.
29 posted on 05/29/2003 12:43:59 PM PDT by Old Professer
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To: SamAdams76
I have actually seen a very large woman standing in line at the supermarket eating from a package of non-fat cookies she had opened while waiting in line. She was telling her friend that she could eat all of them she wanted because they had no fat!! The label on those things tell a story - they are filled with sugars like high-fructose corn syrup to replace the fat, and are in the neighborhood of 140 calories for 2 small cookies. Sugar, no protein.
30 posted on 05/29/2003 12:50:03 PM PDT by .38sw
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To: Wolfie
That's a great article. Trust the FDA to screw things up and make them more difficult than they need to be. I noticed since the FDA doesn't know what it's doing about carbs, food manufacturers who do are forbidden to give consumers the information.

The little calculator is cool, too.

31 posted on 05/29/2003 12:57:21 PM PDT by 3AngelaD
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To: Wolfie
This one is really different. I am NEVER hungry! I don't crave sweets or carbs of any sort. I am steadily losing weight and I feel great!

It used to be about lookin good for the ladies, now its about lookin good for the grandkids!!

32 posted on 05/29/2003 2:01:24 PM PDT by McBuff
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To: Wolfie; WaterDragon; Redrivergal; reformedliberal; onyx; jellybean; AUsome Joy; Lil'freeper; ...
Great info on the link!
33 posted on 05/29/2003 2:11:03 PM PDT by chicagolady
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To: Aquinasfan
Know of any one who makes a no-sugar Sherbet?
34 posted on 05/29/2003 2:19:41 PM PDT by Harmless Teddy Bear (And this is all part of some evil plot to rule the world as a soggy chimp in my birthday suit!!)
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To: Aquinasfan
The Fast Food Company that comes out with the Low-carb hamburger bun is going to make much money.

Hamburgers without the bun are a good Atkins meal (cheap too), but it would make life easier if there were an Atkins-friendly bun.
35 posted on 05/29/2003 2:20:15 PM PDT by Maximum Leader (run from a knife, close on a gun)
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To: Maximum Leader
Good news: that option is explicity available at Burger Heaven restaurants. I got it and it was pretty good - although I couldn't resist ordering a chocolate shake with the meal. :(
36 posted on 05/29/2003 2:24:55 PM PDT by PianoMan (Liberate the Axis of Evil)
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To: NotQuiteCricket
What I'm *really* hoping is that these low-carb products will start to get a little cheaper from all the increased competition!
37 posted on 05/29/2003 2:25:31 PM PDT by PianoMan (Liberate the Axis of Evil)
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To: NotQuiteCricket; All
Does anyone know a registration that works for Dallas Morning News?
38 posted on 05/29/2003 2:26:10 PM PDT by PianoMan (Liberate the Axis of Evil)
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To: LanPB01
"The Tortilla Industry in Crisis" to be funny."btw have you heard of the Chet Atkins diet?

You play his record over and over and it makes you want to throw up.

39 posted on 05/29/2003 2:29:54 PM PDT by bribriagain
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To: xrp
"People not eating as many tortillas? MUST BE RACISTS!!!"

It's a clear cut case of diet profiling.

40 posted on 05/29/2003 2:31:40 PM PDT by bribriagain
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To: Harmless Teddy Bear

My local Wal-Mart carries LeCarb brand ice cream (actually ice milk, sweetened with Splenda). The Stawberry and Lemon flavors are as close to sherbet as I've tried.

LeCarb

41 posted on 05/29/2003 2:34:04 PM PDT by Cooter
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To: drdemars
I'm sorry but that low carb tortilla tastes like crap. I soaked them in butter and all it did was make me think I was eating buttered cardboard.

I do better just avoiding the breads and chips period. The pure delight chocolate and chocolate crunch bars are pretty good though. So is LeCarb ice cream from wal mart. They really help with those occasional cravings.

42 posted on 05/29/2003 2:37:07 PM PDT by okkev68
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To: Cooter
Is that a French company? Or Leckerb in Texas?
43 posted on 05/29/2003 2:39:13 PM PDT by okkev68
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To: LanPB01
Shouldn't the influx of 300,000 illegal aliens every year more than offset the "Atkins effect" on the "Tortilla Crisis".
44 posted on 05/29/2003 2:41:44 PM PDT by PBRSTREETGANG
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To: okkev68
LOL. Actually, it is made in Texas (Tyler, TX to be specific).
45 posted on 05/29/2003 2:42:00 PM PDT by Cooter
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To: PBRSTREETGANG
"Shouldn't the influx of 300,000 illegal aliens every year more than offset the "Atkins effect" on the "Tortilla Crisis"."

I tend to think that influx would offset the impending doom of tortilla producers, but apparently, the powerful tortilla lobbyist seem to think otherwise.

"The Tortilla Crisis: Day 8" on your local news broadcast:
Things got ugly today outside this Old El Paso factory, as the pro-tortilla march turned violent when representatives of the Atkins Diet showed up for a counter-protest . . ."
46 posted on 05/29/2003 2:55:46 PM PDT by LanPB01
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To: PianoMan
Ha ha, next on the agenda, a low carb chocolate shake! :o)
47 posted on 05/29/2003 2:59:49 PM PDT by Maximum Leader (run from a knife, close on a gun)
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To: Maximum Leader
Check out this site if you do not mind making the buns yourself. I have not tried them but others have and liked them.

http://headed-west.com/sherries_recipes.htm

PS you need to use whole buttermilk or "just add another 1/4 cup of bake mix to the bun recipe and that will fix the limpness. You are probably using lowfat buttermilk and it's not as thick as the full fat buttermilk".


"They" say the cornbread recipe is good too and make a good dressing for turkey and pork chops. :)
48 posted on 05/29/2003 3:00:43 PM PDT by CathyRyan
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To: PianoMan
Does anyone know a registration that works for Dallas Morning News?

The username / password "annoying" works at many annoying web sites. In this case the user name is an e-mail so use "annoying@annoying.com". It works!

49 posted on 05/29/2003 3:33:55 PM PDT by Reeses
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To: Maximum Leader
The Fast Food Company that comes out with the Low-carb hamburger bun is going to make much money.

Atkins sells 3g effective carbs, hamburg buns, I think. Haven't tried them though. I ordered their free catalogue from the Atkins website. It was worth it. I'm interested in their Pina Colada and Margarita mixes...

50 posted on 05/29/2003 6:14:43 PM PDT by Aquinasfan
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