I use to think that Savage's on the air act was a persona that he developed so as to garner attention, controversy and ratings. Then I was at a local watering hole in North Beach, one which he had mentioned on the air on more then one occassion. I opened up a conversation with one of the bartenders and asked about Savage. His comment:
'That asshole, he drives more customer's away each time he shows up.'
In further conversation it turned out that Savage carries his anger and attitude with him off the air, as well as on. Too bad, because underneath all of the bombast lies a lot of truth.