I haven't seen the Foster's one, but I have seen the Miller Lite ad with the guy that, in another of Miller Lite's trademark dream sequences, gets his head knocked off by Evander Holyfield. Unlike the bungee jumper, this guy's head keeps talking ("Is that all you got?")
It helps a little bit that the guy wasn't killed by being beheaded, since you can explain that it's just a joke. You can't do that when a guy is killed.
Even though I don't have kids, I vividly remember what upset me when I was very young, and always look at gruesome stuff that is broadcast when and where children could likely see it through the eyes of my younger self. I cringe to think of what nightmares would have resulted from my seeing those unappetizing Mike's Hard Lemonade spots when I was six or seven, especially the one with the guy growing a slimy -- and lecherous -- second head on his shoulder (those ads have been recently retired).
I have always enjoyed the Foster's commercials. They were very clever before, but I guess they feel like they have to do something to cut through the buxom babes bouncing through the rest of the beer commercials. The new Amstel Light fifteen-second spots are my current favorite. They involve how to make refrigerator space for the new larger case. I won't spoil the surprise for you.
Remember that movie called Beer about a naughty marketing campaign ("Whip out your Norbecker!")? Talk about life imitating art!