"We had a number of Republicans damage the brand this year with offensive and bizarre comments. I'm here to say we've had enough of that."
That is just a bunch of meaningless posturing.
Until the Republicans offer a real alternative to the Dems, they are going to continue to lose. Why vote for Dem-lite? If the voter wants to go left, they go for the real thing -- the Democratic Party, not a party of tag-alongs.
The GOP/Republican leadership cannot seem to grasp that concept. They seem to think that, if they become MORE like the leftist Dems, they will become more electable. Sadly, the opposite is true, but they just don't get it.