[eno_]

"The Geoffrey stores are flat-out fun — and it's not clear if going to Wal-Mart or Target is fun." So far, the concept seems to be working.

That sounds desperate. If Legos or a GBA game costs a buck less at Wal Mart, guess where I will buy it.

There will be nothing between Wal Mart and boutique shops that sell high end toys like Rokenbok.

[freedumb2003]

If Legos or a GBA game costs a buck less at Wal Mart, guess where I will buy it.

That's the bottom line. Buying toys has NEVER been "fun." The only fun buying is in hardware stores, auto parts shops and electronics places (when not crowded).