[lelio]

The WSJ had a good article the other day about BK changing their ad agency for the 4th time in 5 years. Donny Deutsch, famous ad exec, was quoted as saying something like he wouldn't even take their call. BK seems to think that their problem is in advertising when it isn't.

[azcap]

It seems to me that most of the BK advertising I have seen lately assumes that the customer lives in a ghetto. McDonald's went through the same phase a while ago. Wendy's is the the only big chain that I haven't seen insult their customers intelligence and I give credit to Jack in the box for having the savvy to make fun of themselves and still build brand.