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Streetwise: Most American men want a Harley
The Pittsburgh Post-Gazette ^ | Friday, April 23, 2004 | Lauren Rudd

Posted on 04/23/2004 10:13:44 AM PDT by Willie Green

What do men want more than anything else? No, not that ... well maybe that also; but that is not the topic of today's column. According to a survey of 1,000 men nationwide, besides wanting more money and keeping their wives happy, six out of 10 men dreamed of owning a Harley-Davidson motorcycle.

Steve Piehl, Harley-Davidson communication director, said, "When asked why they had not bought one, there were some interesting answers such as, 'My wife won't let me,' 'I don't have the time' and the one that really drives us crazy, 'Don't they cost at least $20,000?' "

The survey revealed that 75 percent of the respondents thought a Harley was too expensive. Not true, says Harley. "What we're finding out is that people know owning a Harley is cool, but they just do not have the facts. If they did, they'd have one in their garage right now," Piehl said.

(Excerpt) Read more at post-gazette.com ...


TOPICS: Business/Economy; Culture/Society
KEYWORDS: harleydavidson; harleys; hd; motorcycles
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Indian Motorcycle Corporation - The End of the Ride:
Liquidation of 2004 Limited Production and Corporate Motorcycle Collection Now in Progress!
1 posted on 04/23/2004 10:13:55 AM PDT by Willie Green
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To: martin_fierro
ping
2 posted on 04/23/2004 10:14:27 AM PDT by Willie Green (Go Pat Go!!!)
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To: Willie Green
Some do
3 posted on 04/23/2004 10:15:20 AM PDT by bmwcyle (<a href="http://www.johnkerry.com/" target="_blank">miserable failure)
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To: Willie Green
I don't want a Harley, I want an Apache Helicopter. It is much more versatile.
4 posted on 04/23/2004 10:16:37 AM PDT by Conspiracy Guy (Believe nothing you hear and half of what you see.)
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To: Willie Green
Great, now there's going to be a surge of helmeted newbies with temp tags on bikes too big for them to manage.

I saw a newbie on a dresser the other day and I swear to god I thought for sure he was going to dump it as he was going around the corner in front of me.

Slowed to almost a stop WHILE turning.

5 posted on 04/23/2004 10:16:48 AM PDT by Bikers4Bush (Flood waters rising, heading for more conservative ground. Write in Tancredo in 04'!)
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To: Bikers4Bush
Sounds like a Stoopid Newbie to me.
6 posted on 04/23/2004 10:17:45 AM PDT by Conspiracy Guy (Believe nothing you hear and half of what you see.)
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To: Willie Green
At least $20,000? Are they crazy? A Harley only costs about $16,500, or so. That's chump change, especially since you can only ride it about 8 months out of the year in most places! </sarcasm>
7 posted on 04/23/2004 10:19:16 AM PDT by T.Smith
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To: Willie Green
Umm..no.
8 posted on 04/23/2004 10:19:41 AM PDT by jjm2111
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To: Conspiracy Guy
It was ugly. Full freaking dresser with temp tags no less.

BTW I like your thought about the Apache, I could see it coming in very handy in the near future.
9 posted on 04/23/2004 10:19:50 AM PDT by Bikers4Bush (Flood waters rising, heading for more conservative ground. Write in Tancredo in 04'!)
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To: Willie Green; hellinahandcart
I want a Hummer. ;-).
10 posted on 04/23/2004 10:21:20 AM PDT by sauropod ("How do you know he's a King?" "Because he doesn't have sh!t all over him.")
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To: Willie Green
Harley Davidson is a marketing company that happens to make motorcycles.
11 posted on 04/23/2004 10:22:04 AM PDT by anonymous_user (Telling the truth means you never have to change your story.)
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To: Willie Green
This man has a Honda CBR 600 F4, but wants a CBR 600 RR (only $8500.)
12 posted on 04/23/2004 10:22:04 AM PDT by ElTianti
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To: Bikers4Bush
Most American guys want to be poseurs...

The fact that that crappy motorcycle is popular at all is a testament to the true evil of marketing executives.

13 posted on 04/23/2004 10:22:27 AM PDT by Cogadh na Sith (The Guns of Brixton)
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To: Willie Green
Those are awesomes bikes!
14 posted on 04/23/2004 10:23:30 AM PDT by apackof2 (I'm gonna live what I believe)
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To: Willie Green
This man has a Honda CBR 600 F4, but wants a CBR 600 RR (only $8500.)
15 posted on 04/23/2004 10:23:40 AM PDT by ElTianti
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To: Willie Green
I'd rather have a Pennsylvania Rifle, a good horse and a pack of Plott Hounds.
16 posted on 04/23/2004 10:23:55 AM PDT by ZULU
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To: Bikers4Bush
I love Harleys, I've owned 3 over the years (1 was old, 1 was new during the AMF years alas, and 1 new one), but the Apache is the Ultimate Freedom Machine. An Apache Dresser is awesome.
17 posted on 04/23/2004 10:24:57 AM PDT by Conspiracy Guy (Believe nothing you hear and half of what you see.)
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To: Willie Green
...six out of 10 men dreamed of owning a Harley-Davidson motorcycle.

Most of the remaining four out of ten probably already had one.

18 posted on 04/23/2004 10:25:01 AM PDT by BikerTrash
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To: chookter
Bring back the old Indians and I'd be very happy.
19 posted on 04/23/2004 10:25:11 AM PDT by Shaun_MD ("...Inter Arma Enim Silent Leges - In Times of War, The Law Will Be Silent..." - Cicero)
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To: sauropod
"I want a Hummer. ;-)."

Harley used to make a Hummer. I owned one. Crappy little bike.
20 posted on 04/23/2004 10:25:18 AM PDT by MineralMan (godless atheist)
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To: bmwcyle
Man, I'm going to sound like an old coot, but I hate the damn things. They're all over the place where I live and they're incredibly, unnecessarily LOUD. During the summer, every night I get to hear a parade of these damn things shaking the house.

Why can't I take the muffler off my car and blare my nice rumbly lo-po V8 for everyone to enjoy? It still wouldn't be as loud as a Hog. If that's not practical, maybe I can tie a few chainsaws to the back of the car set on full throttle, and put a few kettle drums in the trunk with a couple of "Earth First" types to bang on them relentlessly as I cruise the neighborhood.

Actually, I'm partial to rice-rockets and BMW motorcycles myself....
21 posted on 04/23/2004 10:25:27 AM PDT by motzman (Remember Pat Tillman- American Hero)
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To: sauropod
This what you meant? This Hummer?


22 posted on 04/23/2004 10:26:49 AM PDT by MineralMan (godless atheist)
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To: Bikers4Bush
Great, now there's going to be a surge of helmeted newbies with temp tags on bikes too big for them to manage.

They already have. The cops here have a name for them as they scrape their remains off the pavement.

23 posted on 04/23/2004 10:28:37 AM PDT by cinFLA
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To: Willie Green
that 75 percent of the respondents thought a Harley was too expensive.

Perhaps. I bought my 1968 XLCH brand new in '68 when I returned from overseas and the Sporty cost me $1,650 at Long Beach Harley Davidson. A new '68 VW was sticker priced at $1,600. My Sportster is now worth more than $10,000 (yes it's restored. A restored '68 VW might be worth $6,000, concours.

I have owned my Harley longer than I have done anything else in my life. It is good.

24 posted on 04/23/2004 10:29:21 AM PDT by elbucko (Never give a Muslim an even break.)
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To: Willie Green
I know this is off topic but I had to mention it.
The other day I was stopped at an intersection with a Heritage in front of me. The back of the rider's jacket said, "If you can read this, the bitch fell off."
Funniest thing I've seen in a while.
25 posted on 04/23/2004 10:29:32 AM PDT by Shaun_MD ("...Inter Arma Enim Silent Leges - In Times of War, The Law Will Be Silent..." - Cicero)
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To: Willie Green
And this is why a lot of men don't:


26 posted on 04/23/2004 10:31:57 AM PDT by E. Pluribus Unum (Drug prohibition laws help fund terrorism.)
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To: motzman
Couldn't agree with you more. My sister and brother-in-law both have Harleys. Damn things are apart for repairs every time I'm over. My other sister and brother-in-law travel on an'02 Honda Goldwing. Keep it clean and routine maintenance and that thing runs like a charm. He had a '95 Goldwing and the only time I saw it torn down it was the rear end to trike it.

Æ
27 posted on 04/23/2004 10:32:45 AM PDT by AgentEcho (If there are no dogs in Heaven, then when I die I want to go where they went. - Will Rogers)
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To: Willie Green
Harley's are overpriced til you consider how they are built, compared to Honda's, or Suzuki's, or Yamaha's.

I'm not a big fan of Harley's reliability, however. Bottom line for me has always been if you like tinkering with your bike as much as you do riding it, Harley's the brand for you, if you can afford it.

If you just want to jump on and ride, the various Jap bikes are a better value.

Either way, a rider is a rider is a rider.

I am in absolute awe, however, of Harley's legendary marketing abilities. As a businessman, its amazing, truly amazing, the loyalty they have managed to inspire. Especially in the late 1970's and early 1980's, when even old Willie himself acknowledges the bikes from that era basically sucked.
28 posted on 04/23/2004 10:33:12 AM PDT by Badeye
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To: anonymous_user
"Harley Davidson is a marketing company that happens to make motorcycles."

Damn you made the point I tried to make, in one sentence?

I hate that when that happens!.....LOL!

Great bikes if you like turning a wrench.....
29 posted on 04/23/2004 10:35:14 AM PDT by Badeye
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To: chookter
The fact that that crappy motorcycle is popular at all is a testament...

...that the Bozo's and the nerds have finally gotten the "bucks and balls" to get a Harley. You can call it "marketing" all you want, but those of us that have sat more hours on a Harley than on the can will disagree.

30 posted on 04/23/2004 10:35:45 AM PDT by elbucko (Never give a Muslim an even break.)
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To: All
Is it just me, or are Harleys getting louder and louder. I'm thinking of contacting our police and see if they start ticketing them for noise laws. It's gotten out of hand when you can hear them 2 blocks away.
31 posted on 04/23/2004 10:35:53 AM PDT by excalibur1701
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To: motzman
They're all over the place where I live and they're incredibly, unnecessarily LOUD.

No doubt. Apparently HD thinks "loud and obnoxious" is a good enough substitute for "powerful", because a typical Hog will lose a drag race with a minivan.

Any company that can sell essentially the same product, with new paint, for more money every year, for 100 years, has to be doing something right I suppose.

I keep waiting for resale values to plummet, when people figure out they've been duped, but it never happens.

32 posted on 04/23/2004 10:36:09 AM PDT by xsrdx (Diligentia, Vis, Celeritas)
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To: Willie Green
When asked why they had not bought one, there were some interesting answers such as, 'My wife won't let me,'

Pathetic. Any man that has to get permission from his wife to buy something should just go ahead and commit suicide, his life is already over anyway.

33 posted on 04/23/2004 10:36:20 AM PDT by IDontLikeToPayTaxes
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To: Shaun_MD
There is something about Dentists or Assistant Bank managers riding down the street on their Harleys wearing their Halrey leather vests and their Harley T-shirts and some stupid hat or bandanna thinking they are now "bikers" which turns me off.
34 posted on 04/23/2004 10:37:35 AM PDT by Jonah Johansen
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To: Bikers4Bush
"Great, now there's going to be a surge of helmeted newbies with temp tags on bikes too big for them to manage.
"

Plenty of those out there already. They don't worry me as much as the 20-somethings on Japanese crotch rockets. Some of those things will do 150+ MPH.

I saw a guy just yesterday, passing me on the freeway, doing at least 120, in shorts and a t-shirt. Danged fool, if you ask me. Soon he'll have total body road rash.
35 posted on 04/23/2004 10:37:47 AM PDT by MineralMan (godless atheist)
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To: motzman
BMW K 1200 LT in ocean blue {pant pant pant}

I already told the wife that the 1200 would be my mid-life crisis "ahem" car. :-)
36 posted on 04/23/2004 10:39:00 AM PDT by taxcontrol (People are entitled to their opinion - no matter how wrong it is.)
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To: MineralMan
"Plenty of those out there already. They don't worry me as much as the 20-somethings on Japanese crotch rockets. Some of those things will do 150+ MPH. "

Amen.
37 posted on 04/23/2004 10:39:27 AM PDT by Badeye
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To: Jonah Johansen
Riding a Hog or a Chopper use to be the exclusive domain of
the rebel and the outlaw. Now it's been co-opted by
yuppies and mid life crises. Thats not to say that all bikers are like that of course. But the yuppies have made it ordinary.
38 posted on 04/23/2004 10:42:35 AM PDT by Shaun_MD ("...Inter Arma Enim Silent Leges - In Times of War, The Law Will Be Silent..." - Cicero)
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To: T.Smith
Well........I am sure that you could find a Harley for $16,500...but it depends on what you actually want. I own 2 Harley's and both were well over 20K each. Harley's are not for everybody...they are for those of us that love them, respect them, can afford them and ride the heck out of them.


39 posted on 04/23/2004 10:45:50 AM PDT by Gator113
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To: Willie Green
I've often had dreams of owning a Harley.

I call dreams like that "nightmares."
40 posted on 04/23/2004 10:47:02 AM PDT by Redbob
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To: xsrdx
Any company that can sell essentially the same product, with new paint, for more money every year, for 100 years, has to be doing something right I suppose.

When the post AMF days management, went to the investment bankers on Wall St. seeking funding to turn HD Motor Co. into an employee owned enterprise, one of the possible investors remarked to other bankers that; "Harley" is the only brand people are willing to tattoo on their arm. "That's loyalty". They got the money, the rest is history (leaving out the tariff wars).

41 posted on 04/23/2004 10:48:22 AM PDT by elbucko (Never give a Muslim an even break.)
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To: MineralMan
I hate those guys. Complete idiots and my guess is that the guy you saw will be dead soon if he keeps that crap up.

42 posted on 04/23/2004 10:50:50 AM PDT by Bikers4Bush (Flood waters rising, heading for more conservative ground. Write in Tancredo in 04'!)
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To: in the Arena
Ping
43 posted on 04/23/2004 10:51:04 AM PDT by DuncanWaring (...and Freedom tastes of Reality)
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To: xsrdx
Don't forget to apply loud and obnoxious to the jap V-Twins as well, like Vulcans, Shadows, Intruders and the like.

Reliabilty? My Springer has 63,000 miles on it. The speedo cable broke twice and the negative ground on the battery broke once. That's about it. My wife's 94 Low Rider has 40,000 miles and has had the base gaskets replaced twice, under warranty, because Harley tried to cheap their way out. Once the bike had James base gaskets installed and the case decked, as it should have been the first time, the base gaskets stopped leaking

I've ridden to Canada twice, Every state on the East Coast, down to Key West and New Orleans. Heading out to what's left of Rt 66 in June

Some cars should be reliable as Harley's. But it's like anything else, don't take care of it, and you'll have a piece of crap on your hands.

Of course, some folks just don't like Harley's no matter what. It's a matter of taste I suppose.

44 posted on 04/23/2004 10:52:32 AM PDT by Duke809
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To: Bikers4Bush
Complete idiots and my guess is that the guy you saw will be dead soon if he keeps that crap up.

Yup! The "Rice Rocket Street Racers" will be dead before their parents.

45 posted on 04/23/2004 10:54:37 AM PDT by elbucko (Never give a Muslim an even break.)
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To: martin_fierro; JoeSixPack
ping

...Harley marketing
46 posted on 04/23/2004 10:55:39 AM PDT by spunkets
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To: elbucko
I'd like the '67 Triumph Bonneville to go please.
47 posted on 04/23/2004 10:55:51 AM PDT by Eric in the Ozarks
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To: Gator113
"Harley's are not for everybody...they are for those of us
that love them, respect them, can afford them and
ride the heck out of them".

DITTOS

The weather is great this week and my Dyna Lowrider is calling me right now....

Keep the rubber side down brother...

48 posted on 04/23/2004 10:57:12 AM PDT by blackbag (trust no one)
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To: E. Pluribus Unum
Looks like he could negotiate that turn.
49 posted on 04/23/2004 10:59:10 AM PDT by spunkets
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To: spunkets
Ahhh... couldn't
50 posted on 04/23/2004 10:59:40 AM PDT by spunkets
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