Posted on 12/27/2007 5:58:45 PM PST by mylife
Best of Ads, Worst of Ads In Pitching Products This Past Year, Gorilla Worked, but Guerrilla Didn't By SUZANNE VRANICA December 27, 2007; Page B1
Green is the new black.
Madison Avenue tried to curry favor with consumers this year by coloring products and brands with an environmental tint. A long list of companies such as General Electric Co., Chevron Corp. and Home Depot Inc. all jumped on the eco-friendly bandwagon. One Toyota Motor Corp. ad featured a Prius being created from straw, twigs and other natural elements. The gasoline-electric hybrid car is built up and then fades back into nature. [Cast your vote for the Best and Worst Ads] See clips and examples of the best and worst ads and cast your vote.
Despite the energy spent on eco-friendly marketing messages very few stood out, but being green wasn't the only way ad makers tried to grab some attention in 2007. Thanks in part to ad-skipping devices, they littered the Web with viral videos, added smells to print ads and even found ways to have pitches appear in unsuspecting places such as on TV screens on gas pumps.
(Excerpt) Read more at online.wsj.com ...
I love the Capital One barbarians! Great writing, even the names are great!
Every time that huckster comes on I yell "Stop your G'D' Yelling"!!!!!
I hate! those! L0L
Whats in my wallet?
It aint capitol one!
Well....
That was disturbing
Ewwww..
Oh, I don’t like Capital One, just the barbarians. I like the accents and the names- Eric the Bombastic...cracks me up when they try to ‘out barbarian’ each other.
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