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Solo targeting importers of forged sprayers
Plastics News ^ | 2/15/2008 | Steve Toloken

Posted on 02/18/2008 7:11:35 AM PST by Rio

NEWPORT NEWS, VA. (Feb. 15, 5:10 p.m. EST) -- When David Longfield took over as head of Solo Inc.’s domestic operations three years ago, an increasing number of Chinese counterfeits of Solo’s injection molded sprayers were showing up in the U.S. So the company decided to step up its fight to protect a key product.

Since then, Solo has taken a more aggressive position at lawn and garden equipment trade shows and in legal actions against what it said are importers of illegal copies in the United States and Europe. It has prevailed in 24 legal actions in the U.S. Now, Longfield said, Solo is considering making a formal complaint to the U.S. government that is designed to increase pressure on the Chinese manufacturers.

At issue for Solo is protecting what it said is the best-selling backpack sprayer model in the United States, its Model 425. The U.S. market is currently the firm’s largest for such products.

So far, he said, Newport News-based Solo can claim some success, at least anecdotally. An industry trade show in Kentucky that three years ago had more than half a dozen illegal copies of the PE sprayer systems on exhibit, this year had just one that Solo considered an illegal copy, Longfield said in a recent interview.

But the company also admits that it has not been as successful at targeting the Chinese counterfeiters directly, contenting itself with challenging the importers.

The issue gained notice in November when Solo secured court orders to have counterfeit sprayers seized from the booths of two Chinese firms at the Agritechnica 2007 agricultural equipment trade fair in Hanover, Germany. That followed a similar Solo action in May against one of those same firms at the National Hardware Show in Orlando, Fla.

The two firms — Farmate China in Taizhou and Zhejiang Shixia Sprayer Co. Ltd. in Huangyan — did not respond to e-mail and telephone requests for comment.

Longfield said Solo’s efforts have educated him and convinced him that companies can be aggressive in protecting intellectual property and trademarks. Before that, he said, he did not know that common law provides trademark protections in the U.S., for example, sometimes even for unregistered trademarks. Solo has several trademarks on its products, such as ornamental ribs that it has used for 40 years and that visually identify a Solo-brand product. The ribs can be used legally to protect the product, even though they don’t relate to function, Longfield said.

“A lot of companies are not aware of the rights they have,” he said. “We have a very competent IP attorney who has really educated me.”

Because firms must be very aggressive in defending themselves in intellectual property lawsuits, Longfield urges them to bring in specialized IP lawyers rather than to rely on general counsel.

“If other companies can prove you are aware of infringers and do not attempt to stop them, you can lose your trademarks,” he said.

Solo has brought 24 lawsuits or legal threats against importers of counterfeit products in the U.S., and has prevailed in all of them. In every case, the product was manufactured in China, he said. In Europe, Solo has been similarly aggressive in going after importers, although company officials say it’s still tough to target the Chinese manufacturers directly.

“Access to Chinese manufacturers of copied product continues to be the problem,” said Nils Fock, marketing and distribution manager for Solo’s German parent, Solo Kleinmotoren GmbH of Sindelfingen, in a statement. “We can move against importers of their product in Europe, and we have made no hesitation in doing so.”

Solo is considering filing a formal Section 337 complaint of infringement with the U.S. government, which would bring U.S. government investigators to China and significantly complicate exports for firms judged to infringe. But he said it wants to see what happens in the marketplace before it takes that costly and complicated step.

Longfield said it has been difficult to estimate economic harm from the counterfeits.

The privately held firm, which employs fewer than 400 worldwide, does not disclose sales. Although Longfield said U.S. sales have been growing, he believes that copied products have taken market share in Asia. The biggest harm, he said, may be to the firm’s reputation, if consumers think that the poor-quality counterfeit goods have come from Solo. Solo boasts that its sprayers can do 2 million strokes without servicing, while some of the infringing Chinese products began to leak after only a few thousand strokes, according to Solo’s testing of the sprayers.

Solo scours product catalogs for signs of infringement. It becomes suspicious if orders from a customer that is otherwise growing suddenly drop off. Such scenarios can create uncomfortable situations with Solo customers that are also buying the counterfeit products, but thus far amicable solutions have been reached, Longfield said.

“It is a little awkward,” he said. “We don’t want to sue them … [but] if it costs us customers, we will lose the customers.”


TOPICS: Business/Economy; News/Current Events
KEYWORDS: china
There you go. If you DON'T outsource your manufacturing to China, they'll make your product anyway.
1 posted on 02/18/2008 7:11:36 AM PST by Rio
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To: Rio

Good for Solo. Why isn’t OUR government protecting OUR country’s patent-holders? Why isn’t there a huge WHO complaint going on right now against China for stealing our products and then exporting them to us? Why is this company having to fight alone without backing from ITS government?


2 posted on 02/18/2008 7:16:05 AM PST by 3AngelaD (They screwed up their own countries so bad they had to leave, and now they're here screwing up ours)
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To: Rio

"Who's next?"
3 posted on 02/18/2008 7:19:55 AM PST by JRios1968 ("If you go over a cliff with all flags flying, you are still going over a cliff" —Ronald Reagan)
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To: JRios1968

and they wanted to import drugs through Canada.


4 posted on 02/18/2008 7:20:56 AM PST by massgopguy (I owe everything to George Bailey)
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To: Rio

5 posted on 02/18/2008 7:22:49 AM PST by Dahoser (America's great untapped alternative energy source: The Founding Fathers spinning in their graves.)
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To: 3AngelaD
Why isn’t OUR government protecting OUR country’s patent-holders?

Doesn't sound like a patent problem. The article mentions "counterfeits" without mentioning patents. The government does police the counterfeit business but the only ones I've noticed have been the big name fashion items. Maybe Solo can get some help, maybe not.

6 posted on 02/18/2008 7:25:00 AM PST by FreePaul
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To: massgopguy

China is making some drugs and there seems to be an issue with Heparin made there.


7 posted on 02/18/2008 7:25:40 AM PST by oldironsides
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To: FreePaul

I took the phrase “illegal copies” to mean they had a legal right to the design which they secured through a patent. How else could it be illegal?


8 posted on 02/18/2008 7:28:19 AM PST by 3AngelaD (They screwed up their own countries so bad they had to leave, and now they're here screwing up ours)
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To: 3AngelaD
Why isn’t OUR government protecting OUR country’s patent-holders?

Patents and trademarks have always had to be defended by the entity owning the patent and/or trademark in question. Of course, the law makes it easy for the owner to prevail against an infringer who can be "taken out" financially.

The costly flip side to this occurs when the patent or trademark holder doesn't have the financial resources to go up against a well-monied infringer. In the pharmaceutical world, big companies routinely and openly violate the patents held by smaller companies because they know that the smaller companies cannot hold out legally.

9 posted on 02/18/2008 7:35:27 AM PST by pnh102
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To: 3AngelaD
WTO takes up US complaint against China patent regime, September 25, 2007.
10 posted on 02/18/2008 7:38:26 AM PST by 1rudeboy
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To: 3AngelaD
How else could it be illegal?

Copyright. Probably labeling the Chinese product with the Solo name and/or other protected details.

11 posted on 02/18/2008 7:39:11 AM PST by FreePaul
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To: FreePaul

Why isn’t OUR government protecting OUR country’s copyright-holders?


12 posted on 02/18/2008 7:40:20 AM PST by 3AngelaD (They screwed up their own countries so bad they had to leave, and now they're here screwing up ours)
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To: pnh102
In the pharmaceutical world, big companies routinely and openly violate the patents...

In other "worlds" also. Often a large company will calculate the cost of infringing another's patent by deciding how much the smaller company can afford to spend. Small companies often get patents which they know they will not be able to enforce but they have protection against someone else getting a patent suing them. Sometimes that isn't sufficient protection if a large company wants to put them out of business.

13 posted on 02/18/2008 7:47:13 AM PST by FreePaul
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To: JRios1968

This won’t stop till Solo sics the Wookiee on’em.


14 posted on 02/18/2008 7:50:06 AM PST by ClearBlueSky (Whenever someone says it's not about Islam-it's about Islam. Jesus loves you, Allah wants you dead!)
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To: JRios1968

Han shot first. Never forget.


15 posted on 02/18/2008 7:50:25 AM PST by ItsOurTimeNow ("Never get involved in a land war in Asia.")
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To: 3AngelaD

If our country tried to enforce patent and copyright laws against all of the violations by China think of the consequences. China might quit buying our debt and/or quit sending us cheap products. Be careful. If you want a government that does everything you may get it.


16 posted on 02/18/2008 7:51:33 AM PST by FreePaul
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To: Rio
"There you go. If you DON'T outsource your manufacturing to China, they'll make your product anyway."

The counterfeit Chinese products don't walk into the U.S. on their own two legs. Lawsuits can be pointed at shipping and distribution. In five or ten years, maybe Solo will own Wal-Mart and Home Depot.
17 posted on 02/18/2008 8:00:21 AM PST by indthkr
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To: FreePaul
If you want a government that does everything you may get it.

I'd be happy to have one that did its proper job and let the rest alone. Even one that did nothing at all would be preferable to one that lets crooks, terrorists, and foreign aggressors to go free while harassing law-abiding citizens. However, water seeks its own level, and gummint does likewise.

18 posted on 02/18/2008 8:01:20 AM PST by thulldud (Insanity: Electing John McCain again and expecting a different result.)
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To: Rio

” 4-gallon capacity. Standard pressure of 60 p.s.i. can be raised to a maximum 90 p.s.i. by replacing the pressure control valve with an optional plug (Item No. 4200215). Not recommended for use with abraisive sprays or wettable powders. Weighs 10.5 lbs. empty. USA made.”

Looks like the solo is made in the USA. If the government really cared there is a lot of things it could do.


19 posted on 02/18/2008 8:20:01 AM PST by Goldwater and Gingrich
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To: Duchess47; jahp; LilAngel; metmom; EggsAckley; Battle Axe; SweetCaroline; Grizzled Bear; ...
MADE IN CHINA POTTERY STAMP

(Please FReepmail me if you would like to be on or off of the list.)
20 posted on 02/18/2008 4:16:10 PM PST by JACKRUSSELL
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