What do you mean by style? In 2000, people said Bush won on style because he looked more relax and engaging, while Gore won on substance. Today, I would say McCain won both: on substance, especially on the second part, and on style because he looked more sincere and relax, with ability to inject humors now and then while attacking 0bama.
*And* Mac wasn’t standing just in camera range, making childish faces at 0 as he babbled.