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Cheerios is a drug, the FDA says
Denver Post ^

Posted on 05/30/2009 5:18:33 AM PDT by FromLori

Based on the long-time claim by General Mills that its Cheerios cereal can lower cholesterol by 4 percent in just six weeks — when part of a diet low in saturated fat and cholesterol, of course — the Food and Drug Administration has admonished the giant breakfast cereal producer and said those claims mean the little round “o’s” of oats are to be considered a drug.

Simply by indicating the cereal is intended for use as a cholesterol-lowering product, it now falls under the FDA regulations regarding drugs, and because it’s a “new” drug by definition — never mind that the cholesterol ad has been around for about 2 years — it must be approved via a drug application before General Mills can continue making the claim, the FDA told the company in a letter May 5.

Now, it seems Cheerios can indeed be marketed as a healthy choice in the fight against heart disease because the FDA already has regulations authorizing the claim by products with soluable fiber from whole grain oats.

The FDA goes on to attack Cheerios’ box labeling and associated claims of healty diet and the reduction of cholesterol on the company website. The bottom line: Cheerios can’t say it reduces cholesterol without having gone through specific FDA-approved testing to back it up.

Make the claim and the FDA will regulate the cereal just like a drug.

So who got the FDA all up in arms about the cereal box labeling? The National Consumers League back in September flagged the feds to Cheerios’ “drug-like claims, calling the ads “magic bullet health claims” that are impermissible under the law and “properly reserved to cholesterol-lowering medications.”

For its bit, General Mills issued a statement saying “Cheerios’ soluble fiber heart health claim has been FDA-approved for 12 years. …The science is not in question…and the clinical study supporting Cheerios’ cholesterol-lowering benefit is very strong. We are in dialog with the FDA.”

The agency gave the Minneapolis-based company 15 days to come up with a decision on what to do.


TOPICS: Business/Economy; Government
KEYWORDS: bhofda; breakfast; cereal; cheerios; cholesterol; fda; fiber; nutrition; oats; solublefiber
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To: DrC
Obama has clearly established the “golden rule” principle with banks and auto manufacturers: he who owns the gold rules.

hmmmm, or is it Soros, or King Abdulla....that's the $64 question: Just who did pay for Obama's Harvard days???

51 posted on 05/30/2009 6:00:47 AM PDT by CRBDeuce (here, while the internet is still free of the Fairness Doctrine)
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To: seoul62

Hey man I had to go to rehab for six months... went too coo coo for cocoa puffs. It’s a damn shame the FDA didn’t step in to help.


52 posted on 05/30/2009 6:01:00 AM PDT by Eyes Unclouded (Step 1: Expel half the party and write off huge chunks of the country. Step 2: ??? Step 3: Profit.)
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To: FromLori

thanks


53 posted on 05/30/2009 6:01:07 AM PDT by samtheman
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To: FromLori

I don’t mind multiple post because sometimes I miss the original.

When searching, don’t type in the whole title. Just pick an important word likely to be in any story. Such as ‘Cheerios.’ Doing that gives at least 8 other similar articles.


54 posted on 05/30/2009 6:03:07 AM PDT by Right Wing Assault ( Obama, you're off the island!)
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To: Gorzaloon

bingo


55 posted on 05/30/2009 6:03:30 AM PDT by CRBDeuce (here, while the internet is still free of the Fairness Doctrine)
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To: TheOldLady

my LDL went from 70-ish to around 50 when I started doing nuts.....a bigger dive than I got from lots of sea fish (and I DO mean LOTS) baked in tin foil w only salt/pepper.....if I could choose my numbers, I’d want LDL of 30 and HDL of up to 100 to reduce existing plaque/obstruction.....I have no wish for a second zipper on my chest :) Zocor/etc ain’t all they’re cracked up to be without measures such as this. (Niacin in hefty enough doses was too unpleasant when I tried it to send my HDL north.)


56 posted on 05/30/2009 6:03:36 AM PDT by Vn_survivor_67-68 (CALL CONGRESSCRITTERS TOLL-FREE @ 1-800-965-4701)
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To: Eyes Unclouded

If anything, they really should do something about the awful: Grapenuts, they are truly offer a horrendous culinary experience, akin to eating birdseed./Just Asking - seoul62......


57 posted on 05/30/2009 6:06:17 AM PDT by seoul62
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To: FromLori
Don't worry about the posting police
just remember who they are and ignore
them in future threads.

I see them as having the “Tom Dashle” syndrome,
( hey look at me, hey look at me )

But thats just me
TPD

58 posted on 05/30/2009 6:15:04 AM PDT by ThreePuttinDude (o)...Ayatollah of GlennBeckistan... keep it goin' brother...(o)
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To: seoul62

I find it funny that the FDA has found the time to go after Cheerios while they claim they don’t have the resources to inspect alot of things from China.


59 posted on 05/30/2009 6:27:59 AM PDT by Eyes Unclouded (Step 1: Expel half the party and write off huge chunks of the country. Step 2: ??? Step 3: Profit.)
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To: Right Wing Assault

Now my hubby, who’s reading FR in the other room is calling me....


60 posted on 05/30/2009 6:30:43 AM PDT by pnut22
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To: FromLori
First General Motors, then General Mills.

Who's next, General Tire? General Electric?

Good thing the guy who sells that chicken is only a Colonel...

61 posted on 05/30/2009 6:39:39 AM PDT by Smokin' Joe (How often God must weep at humans' folly. Stand fast. God knows what He is doing.)
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To: Gay State Conservative
I have been eating Cheerios almost every morning for about 19 months now, ever since I had a stent put into my heart. Cheerios may or may not in itself lower cholesterol, but if you are eating Cheerios instead of bacon, pancakes with syrup or a big sugary donut, you are definitely going to have lower cholesterol!
62 posted on 05/30/2009 6:47:50 AM PDT by Plumres
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To: FromLori

Obama is lowering the value of companies he feels have “unfair marketing advantage”. General Mills seems to be the first target. Of course, he did cut the advertising budget for Chrysler to make them more “fair”. So far, Obama is successful in his efforts to destroy our economy.

I thought we had some honorable Democrats who would put a stop to this destruction - guess not.


63 posted on 05/30/2009 6:57:12 AM PDT by abclily
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To: samtheman
Question: What’s more stupid than an FDA official?

Answer: Absolutely nothing.

Maybe not dumber but on par with them: BATFE agents, IRS agents and just about any other Government agency employee.

64 posted on 05/30/2009 6:59:28 AM PDT by calex59
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To: nuconvert

I bought a box of Cheerios the other day out of nostalgia (I probably hadn’t eaten them in 20 years) and I must admit - they are delicious. I can see how an addiction could get started.


65 posted on 05/30/2009 7:04:37 AM PDT by Yardstick
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To: Vn_survivor_67-68

Yes! I’ve found that changing my diet alone shut my pill pusher up for good. He wanted me on statins and beta blockers, but I saw what they did to some acquaintances of mine and refused. Then I read about low carb and a few other things like the body chemistry of carbs, proteins, and fats. I concluded that low carb was the way for me. It has worked out very well for my health.

I wonder how many people are taking these destructive drugs when they could just cut carbs and be healthier. Yes, it takes a long time to lose one’s sugar addiction, but it is well worth it, just like quitting smoking. Too bad I couldn’t convince my friends, but they just “can’t give up” the sweets. They aren’t doing well.

I take some niacin a couple of times a week. Sometimes I get the reaction but not always. At worst, it’s bearable for me, so I keep taking it, but I have heard some terrible things about what some people go through trying to take it.


66 posted on 05/30/2009 7:05:45 AM PDT by TheOldLady
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To: FromLori

This is what we need - the government micro-managing Cheerio’s boxes.


67 posted on 05/30/2009 7:07:42 AM PDT by AD from SpringBay (We deserve the government we allow.)
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To: Gay State Conservative
“Oats are *not* a “drug”.”

Here is the fascist ruling class argument against your statement:

One definition of a drug from Wikipedia:

a. A substance used in the diagnosis, treatment, or prevention of a disease or as a component of a medication.
b. Such a substance as recognized or defined by the U.S. Food, Drug, and Cosmetic Act.

Now, given Obesity & Diabetes are diseases, & dietary restrictions & encouragements are treatments for those diseases, then all the food we eat is a drug - some good, some bad - as defined by the gubmint.

Since the gubmint has a long history of selectively labeling some substances as legal or illegal, & given their obviously increasing intrusion into every aspect of our lives, further control of what we consume is as sure as sunrise tomorrow.

Oats may be good today, but if the global warmers decide rice or dandelions are better, then you can kiss your oat based Cheerios goodbye. Not to worry though, the New, Improved Cheerios will likely have no organic components at all!

68 posted on 05/30/2009 7:18:10 AM PDT by Mister Da (The mark of a wise man is not what he knows, but what he knows he doesn't know!)
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To: FromLori

Geeze-Loo-ee-zz! Now I have to get my Doc to write me a script for Cheerios.


69 posted on 05/30/2009 7:21:46 AM PDT by SandRat (Duty, Honor, Country! What else needs said?)
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To: FromLori
Since it is a specific remedy for dehydration, dihydrogen monoxide is a drug.
70 posted on 05/30/2009 7:38:51 AM PDT by TXnMA ("Allah": Satan's current alias...!!)
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To: Right Wing Assault

Prescribe me just one of those weekly and I’ll be fine.


71 posted on 05/30/2009 10:17:06 AM PDT by bill1952 (Power is an illusion created between those with power - and those without)
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To: rickmichaels

Sunlight regulation is being outsourced to the EPA and related environmental agencies under Globull Warming I believe. But don’t worry sunlight is being regulated.


72 posted on 05/30/2009 10:44:44 AM PDT by lucias_clay (Its times like this I'm glad I'm a whig.)
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To: FromLori

They outlawed my tea a few years ago.


73 posted on 05/30/2009 10:45:49 AM PDT by lucias_clay (Its times like this I'm glad I'm a whig.)
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To: Eyes Unclouded
go after Cheerios while they claim they don’t have the resources to inspect alot of things from China

Good point. I imagine Chinese Cheelios would have lots of sawdust and particle board dust in them. For the fiber. And they would smell of formaldehyde.

74 posted on 05/30/2009 2:26:55 PM PDT by Right Wing Assault ( Obama, you're off the island!)
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To: willieroe
LOL, will look up a few posts from last year and post them for you, just encase you missed them. I assume you prefer the ones that lean a little toward tin foil hats.
75 posted on 05/30/2009 4:38:33 PM PDT by org.whodat
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To: A. Morgan

It’s not about drugs it’s about truth in advertising.


76 posted on 05/30/2009 4:39:43 PM PDT by org.whodat
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To: healy61

They, the FDA, have been doing this for years what drug are you on that you missed it.


77 posted on 05/30/2009 4:40:42 PM PDT by org.whodat
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To: Eyes Unclouded

It is all about the benjamins and globalization: they are here to stay. Ooops, I am starting to sound like a WTO-Protestor-Newbie, must be the effects of the acid rain and global warming./Just Asking - seoul62.......


78 posted on 05/30/2009 8:58:48 PM PDT by seoul62
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To: FromLori

The FDA is a joke, and the fact that CSPI parroted the official FDA story clearly shows that CSPI are nothing but shills for the FDA and Big Pharma. CSPI clearly does not care about health and well-being.

You know, I think those “the global elite want to kill off 80% of the world population” conspiracy theorists may be on to something, because it seems CSPI clearly fits into such a conspiracy theory.


79 posted on 06/12/2009 12:54:59 PM PDT by bigdcaldavis ("Screw Kahlifornia. Gimme Kolinahr." - Me)
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To: Yardstick

I bought two huge boxes of Cheerios the other day to basically say “f*ck you” to both the FDA and CSPI.

So how long before Manet Napolitano declares Cheerios eaters as potential terrorists?


80 posted on 06/12/2009 12:57:45 PM PDT by bigdcaldavis ("Screw Kahlifornia. Gimme Kolinahr." - Me)
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To: maggief; All
The sentence has the word "may" in it.

Sorry, FDA, you lose. Case closed.

That's not a "claim", but a "possiblity".

81 posted on 06/12/2009 1:03:27 PM PDT by TChris (There is no freedom without the possiblity of failure.)
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To: org.whodat

It’s not about truth in advertising, it’s about overreaching government control.

Cheerios has made this claim on its boxes for 12 years and the FDA supported it. It is disingenuous for them to say that the claims on the box make the cereal a drug. Cheerios’ claim is consistent with proper nutrition and diet. If they can regulate anything nutrition-related based on its benefits and detriments and on that basis call it a “drug”, they can control what you eat.

I am offended that they insult our intelligence by claiming that nutrition benefits make a food product a “drug.”

The claim is either valid or it isn’t. If it is valid, it is nutrition-related. Companies are allowed to advertise the benefits of their products. If it is not valid, why did the FDA approve the statement for so long?


82 posted on 06/19/2009 7:36:37 AM PDT by MWS
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To: FromLori

Oh my,I was at my Cardiologist office yesterday for a six month check up..He ask me if I need any refills on my medications..I said No..Well had I of know I could have had him write me a prescriptions for Cheerios..I wonder since it is a drug if our insurance will pay for the Cheerios...


83 posted on 06/19/2009 8:36:11 AM PDT by PLD
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To: PLD

Good luck with getting that kind of prescription lol they prescribed me vitamin D in a massive dose you can ONLY get as a prescription and even though we pay $225.46 a week for our health care coverage they wouldn’t pay for it.


84 posted on 06/19/2009 8:38:32 AM PDT by FromLori (FromLori)
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To: FromLori
Just kidding I hope you know..It would have been funny if I had of known I would have ask my doctor.He would have laughed and maybe write one for me just to be funny..
85 posted on 06/19/2009 8:44:37 AM PDT by PLD
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