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Talk Radio Gets Angrier as its Revenues Drop
New Majoirty ^ | August 7, 2009 | Tim Mak

Posted on 08/07/2009 8:48:32 AM PDT by DanZanRyu

Conservative talk radio has never been more angry and extreme than today. You might think that’s a response to the Obama presidency. But even more, conservative talkers are responding to a collapse in advertising revenues.

According to Scott Fybush, the proprietor of North East Radio Watch, talk radio has lost 30-40% of its ad revenues over the past two years.

Further, in an interview with a talk radio trade publication, Talkers Magazine, late last year, Talk Radio Networks CEO Mark Masters said: “2008 will be known as the year that weak syndicated programs began dying off in droves,” adding that “it has only just begun.”

In this environment, radio hosts believe that anger is their only path to survival. “If you’re not the most extreme person on the radio or making the most outrageous headlines,” says Fybush, “there is going to be some portion of the base that is going to ignore you and move onto someone who is more extreme.”

One of the most civil voices in talk radio, Michael Medved, explains the economic pressure upon the industry. He told NewMajority: “In this [economic] environment, you have something of a push to be outrageous, to be on the fringe, because what you’re desperately competing for is… P-1 listeners [those who tune in most frequently]. The percentage of people on the fringe who are P-1s is quite high,” he explained. As a result, talk radio hosts are feeling more pressure than usual to yell harder, scream louder, and insult further. Talk shows “are fighting for an ever- smaller pie, [which means that] you’ve got to be even louder about it because you’re trying to get the attention of an ever-smaller niche,” said Medved.

All these factors exacerbate the existing negative tendencies of conservative news talk radio. Michael Harrison, editor of Talkers Magazine, notes that “news talk radio has traditionally been a street medium… [that employs] the language and emotions and attitudes that one would hear on the street, by the fence, in the schoolyard.” Of course, schoolyard emotions evoke schoolyard results: a downwards descent into name-calling and fringe politics. Talk radio’s fascination with the “birther” movement is the logical end point.

As conservative politics attempts to reach out and rebuild, the incentives for conservative radio hosts point in exactly the opposite direction. The fact of the matter is that the survival of news talk radio “depends on ratings and revenue, not on getting people elected, or even on bring right,” says Harrison. If the economy worsens, expect more venom on your AM dial.


TOPICS: Culture/Society; Editorial; Philosophy
KEYWORDS: agitprop; hushrush; pravdamedia; rushbashing; talkradio; wheresthebarfalert; whinytim
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To: DanZanRyu

Which shows?

The pretender shows have been failing.

Err Amerika is gone.

Liberal talk has vanished except for the weekly “new face that will take on Rush.” (until next week’s new face..)

The problem is there is no comparison with the lack of quality with the local shows vs the larger shows.

When advertising insults the consumer, when advertisers use hollyweird actors and actresses who have anti-american sentiments, WHY would we support their product?

Advertisers are clueless. Too much NYC not enough United States of America.


51 posted on 08/07/2009 9:45:55 AM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: Mr. Mojo

Not agreeing with Obamacrats IS supposed to be extreme.

Remember the USSR declared anyone opposed to communism to be mentally ill.

The ivory tower professors declare anyone who is not leftist to be mentally incapable.


52 posted on 08/07/2009 9:50:46 AM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: DanZanRyu

Um, haven’t the networks themselves seen a decrease in ad revenue of 70% - 80%?

Shouldn’t the libs be phrasing this as a gain in conservative talk radio ad revenue as their losses are not as great as everyone elses?

I know. Still trying to figure it out myself.


53 posted on 08/07/2009 9:50:59 AM PDT by VeniVidiVici
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To: DanZanRyu

Add revenue for CBS down 40%


54 posted on 08/07/2009 9:52:40 AM PDT by CPT Clay (Pick up your weapon and follow me.)
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To: bigbob

Why listen to radio when you can hook up your MP3 player to your new government subsidized car? No need to be enslaved to THEIR programming.

You just plug in and listen to the podcasts of your choice.

Or play your satelite radio with conservtive talk.

seems the same arguments broadcasters have against cable news.


55 posted on 08/07/2009 9:54:26 AM PDT by longtermmemmory (VOTE! http://www.senate.gov and http://www.house.gov)
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To: DanZanRyu

The only angriness that I see is from a demented, unravelled frustrated left that is being resisted in its push to marxism.


56 posted on 08/07/2009 9:55:03 AM PDT by Leftism is Mentally Deranged (Marxism: died and came back as democrats.)
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To: sickoflibs; Timesink; martin_fierro; reformed_democrat; Loyalist; =Intervention=; PianoMan; GOPJ; ..
SeeBS is also seeing a serious drop in revenue. Of course a radical went on the air and gave support to a forged document conspiracy.

Truth hurts, Dan.

CBS Profit Plunges 96% as Ad Slump Continues (Wall Street Journal AUGUST 6, 2009 KATHY SHWIFF)

57 posted on 08/07/2009 9:58:01 AM PDT by a fool in paradise (There is no truth in the Pravda Media.)
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To: longtermmemmory

Liberal Talk Radio Host Hopes Conservative Glenn Beck Commits Suicide on TV
CNS News ^ | 8-5-09 | Staff Writer
http://www.freerepublic.com/focus/f-news/2309408/posts

Liberal talk radio host Mike Malloy lashed out at conservative commentator Glenn Beck...

(ex Air America host)


58 posted on 08/07/2009 10:00:59 AM PDT by a fool in paradise (There is no truth in the Pravda Media.)
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To: longtermmemmory

Many of the radio hosts are now offering subscriber content (special access email addresses, bonus programming, downloadable podcasts of the programs).

This too will cut into radio revenues (but not into the hosts’ revenue)


59 posted on 08/07/2009 10:02:40 AM PDT by a fool in paradise (There is no truth in the Pravda Media.)
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To: DanZanRyu

The depression will wipe out thousands of companies.


60 posted on 08/07/2009 10:03:28 AM PDT by <1/1,000,000th%
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To: DoughtyOne

...WLS on the internet, all they play are PSA spots during their commercials...

Internet play of a broadcast station often has contractual rules governing the airing of commercial spots over the internet. A lot of times there will be only PSA’s or just some anonymous music. But still, yes, ad revenue is down all over the dial, AM and FM.


61 posted on 08/07/2009 10:11:00 AM PDT by Wife of D
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To: DoughtyOne

I like Medved too, but he does have a little of the McCain/Graham syndrome, which is a taste for being stroked by the conservative movement’s enemies from time to time.


62 posted on 08/07/2009 10:40:33 AM PDT by Yardstick
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To: DoughtyOne
"Folks are angry today, because the government is usurping it’s authority in a manner that has never been seen before in the United States. Medvid attributes the ‘anger’ to a method to attract new listeners. It never dawns on him that this anger could be the result of a government that has never been so out of control." You nailed it.
63 posted on 08/07/2009 10:49:17 AM PDT by Zman516 (socialists & muslims -- satan's useful idiots.)
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To: IbJensen

“Sales of Snapple fell drastically because it’s such a mediocre product that we, and no doubt others, bought it just because it sponsored Limbaugh’s three hours”

I haven’t seen Snapple in ages; I didn’t even know it was still around.


64 posted on 08/07/2009 11:48:33 AM PDT by ScottinVA
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To: Tijeras_Slim
Zeroes who steal from Boys and Girls Clubs become senators from Minnesota.
65 posted on 08/07/2009 12:54:06 PM PDT by Jacquerie (Socialists of the Left & Right have a common hostility to free markets - F.A. Hayek)
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To: Wife of D

I don’t dismiss the reports of add revenue being down. I do dismiss some of the reasons that people attribute for it. I do dismiss some of the supposed fixes for it.


66 posted on 08/07/2009 12:59:42 PM PDT by DoughtyOne (Our Founding Fathers were the first birthers: See Article II, Section I of the U.S. Constitution.)
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To: Yardstick

I don’t think he’s a sell-out. I do think he’s a person who isn’t quite in sync with Conservatism. He’s much too comfortable with the go along to get along concept IMO. He just sees it that way, and I think that’s flawed logic. I can’t listen to his show.

Every time the right gets fired up, Medvid thinks they loose respect by launching. I’m sorry, but I think that’s a milk-toast’s attitude. If something is worth fighting for, sometimes you’ll be forced to fight for it.


67 posted on 08/07/2009 1:03:08 PM PDT by DoughtyOne (Our Founding Fathers were the first birthers: See Article II, Section I of the U.S. Constitution.)
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To: Zman516

Thank you.


68 posted on 08/07/2009 1:03:40 PM PDT by DoughtyOne (Our Founding Fathers were the first birthers: See Article II, Section I of the U.S. Constitution.)
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To: IbJensen
We bought plenty of both products until the leftists and the homosexuals complained and they cancelled.

Well, that's not exactly how it happened. Snapple was a private company when it advertised on Rush. Then it sold out to Quaker Oats for $1.7 Billion or so (later to lose $1.4B when it sold Snapple for $0.3B). Quaker Oats decided that advertising on Rush and Howard Stern didn't fit their corporate image.

I expect it was more of a corporate/business stupidity than it was political, or they might have kept Howard Stern. It takes real business ignorance to buy what was much more of a good advertising campaign than a good product and kill the advertising campaign.

69 posted on 08/10/2009 9:30:46 AM PDT by slowhandluke (It's hard work to be cynical enough in this age)
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