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Jackson Lee blasts 'demeaning' Pepsi Super Bowl ad
The Hill ^ | 02/09/11 08:56 AM ET | Pete Kasperowicz

Posted on 02/09/2011 10:41:43 AM PST by BradtotheBone

Rep. Sheila Jackson Lee (D-Texas) took to the House floor Tuesday night to criticize what she called a "demeaning" Pepsi ad that aired during the Super Bowl.

In the ad for Pepsi Max, a black woman sitting on a park bench gets angry with her husband after an attractive, white female jogger sits down next to the couple and smiles and waves at the man.

After the man smiles back, his girlfriend or wife gets angry and whips her Pepsi Max can at him. The man ducks, and the can hits the attractive jogger in the head. The ad is titled "Love hurts."

Jackson Lee said it was ridiculous for the soft drink maker to air the advertisement during African-American history month.

"In this month of African-American history where we're trying to celebrate what is good and great, it certainly seems ridiculous that Pepsi would utilize this kind of humor," she said. "It was not humorous. It was demeaning — an African-American woman throwing something at an African-American male and winding up hitting a Caucasian woman."

(Excerpt) Read more at thehill.com ...


TOPICS: Culture/Society; Extended News; Front Page News; Government; US: Texas
KEYWORDS: ads; domesticviolence; jacksonlee; pepsi; racism; superbowl
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To: BradtotheBone

I thought the ad was titled “It’s Funny to Attack White People”


21 posted on 02/09/2011 10:50:59 AM PST by Christian Engineer Mass (25ish Cambridge, MA grad student. Any potential conservative Christian FReepmail-FRiends out there?)
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To: Travis McGee

Yeah, like that would ever be aired... LOL

What came to my mind was the fact that it is so accepted that women can act out violently against men. Imagine getting hit in the head with a can full of Pepsi.

If the guy had been hit, I can see a lot of women whooping it up and saying, “Right on!”

The silly thing here is that white women would have signed on just as easily as black women. I don’t see this as a racial add. The message clearly speaks to women of any race.


22 posted on 02/09/2011 10:51:03 AM PST by DoughtyOne (All hail the Kenyan Prince Obama, Lord of the Skid-mark, constantly soiling himself and our nation.)
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To: BradtotheBone

You mean that wasn’t supposed to represent Michelle Obama?


23 posted on 02/09/2011 10:51:40 AM PST by t-dude (Sarah causes banal and vituperous evil snarks to shriek in horror!)
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To: BradtotheBone

Isn’t she the one who wanted “African-American” names for hurricanes?..........


24 posted on 02/09/2011 10:52:08 AM PST by Red Badger (Whenever these vermin call you an 'idiot', you can be sure that you are doing something right.)
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To: Travis McGee

Sheila just thought the skit should have been set
on Mars...then it would have been funny.


25 posted on 02/09/2011 10:52:44 AM PST by tet68 ( " We would not die in that man's company, that fears his fellowship to die with us...." Henry V.)
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To: BradtotheBone

There is more to this commercial. Much more.

The whole ‘concept’ is that the Black Guy was making ‘poor food choices’ and the Black Woman kept correcting his eating habits.

Sound like anyone we know? The blonde was cast waaay too young. If older and chubbier...’Me!chelle’ tossing the can at ‘Hillary.’

I can play the SJL game too!


26 posted on 02/09/2011 10:52:48 AM PST by PennsylvaniaMom (Newt Gingrich, he would rather sit on a couch with Nancy Pelosi, than stand with Sarah Palin.)
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To: BradtotheBone


27 posted on 02/09/2011 10:53:03 AM PST by JoeProBono (A closed mouth gathers no feet - Visualize)
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To: BradtotheBone

what’s in that ad is also the idea that black men prefer white women every chance they get, and black women dont like it one bit. It’s disturbing on a few levels


28 posted on 02/09/2011 10:53:16 AM PST by 1000 silverlings (everything that deceives, also enchants: Plato)
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To: BradtotheBone

Wait a second.. When’s my national Irish/German/Polish Month?


29 posted on 02/09/2011 10:53:20 AM PST by Svartalfiar
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To: BradtotheBone

These type of people will find racism anywhere and everywhere. They WANT to find racism everywhere. It justifies their very existence. Time to just start ignoring them.


30 posted on 02/09/2011 10:53:20 AM PST by Graneros ("The difference between genius and stupidity is; genius has its limits." — Albert Einstein)
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To: BradtotheBone

Well, I didn’t see it, but I fail to see how that would inspire me to run out and buy a can of Pepsi.


31 posted on 02/09/2011 10:53:38 AM PST by Cicero (Marcus Tullius)
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To: RexBeach

Pepsi is a big dem owner. I meant to write funder.

I thought the ad was one of the nastiest, right next to the one where they killed a baby by throwing the baby into a plate glass window. The subtext of the ad was basically “It’s Funny to Attack White People”


32 posted on 02/09/2011 10:53:38 AM PST by Christian Engineer Mass (25ish Cambridge, MA grad student. Any potential conservative Christian FReepmail-FRiends out there?)
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To: BradtotheBone

It was an example on black on white assault. Pepsi and their Frito Lay division are Obama-loving companies. I dumped Obama TV over a year ago but was at a relatives house for the game.

The commercials were filled with stupid white people being abused or made to look stupid because Madison Avenue loves to make “dumb white men” commercials.


33 posted on 02/09/2011 10:54:18 AM PST by Frantzie (HD TV - Total Brain-washing now in High Def. 3-D Coming soon)
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To: BradtotheBone

Some people live and breath playing the victim/racism card. It is also sad how our country has put up with these PC agendas.


34 posted on 02/09/2011 10:54:57 AM PST by justice14 ("stand up defend or lay down and die")
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To: BradtotheBone

Actually, the commercial is hardly flattering to the public’s perception of African-American morality. I mean, the two of them booked while the poor white woman lay writhing on the ground, obviously injured.


35 posted on 02/09/2011 10:56:06 AM PST by Mr Ramsbotham (Laws against sodomy are honored in the breech.)
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To: Christian Engineer Mass

No...the baby in that ad was identified as a ‘stunt, double, non-human form’ or something like that.

But I agree at the RAAACISM of leaving the melanin challenged woman writhing in pain on the ground.


36 posted on 02/09/2011 10:56:19 AM PST by PennsylvaniaMom (Newt Gingrich, he would rather sit on a couch with Nancy Pelosi, than stand with Sarah Palin.)
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To: BradtotheBone

Maybe the black couple were in the park looking for the “real” killers.


37 posted on 02/09/2011 10:56:36 AM PST by N. Theknow (Kennedys: Can't skipper a boat, Can't drive, Can't ski, Can't fly. But they KNOW what's best!)
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To: Frantzie
In certain respects, the ad is a reversal of the Emmett Till situation from the 1950's.

I don't rememeber the blacks finding it all that funny back then. Because it wasn't. And it isn't.

38 posted on 02/09/2011 10:56:39 AM PST by ClearCase_guy (BO + MB = BOMB -- The One will make sure they get one.)
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To: BradtotheBone

Clearly it’s time to ban Pepsi cans as they can kill people


39 posted on 02/09/2011 10:56:52 AM PST by 1000 silverlings (everything that deceives, also enchants: Plato)
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To: BradtotheBone

Pepsi should make a commercial with astronauts planting the U.S. flag on Mars.


40 posted on 02/09/2011 10:57:13 AM PST by windsorknot
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