Another program recently shown on Swedish tv featured this American guy, a musician from NYC, who was trying to get to know Swedish culture from within.
He actually started crying!
Not because he got knocked down in a hockey rink or was forced to eat surströmming (”rotten” herring), but because he found the people he encountered so cold and uninviting.
I understand him in one way. In many parts of Sweden people don’t talk to each other. Especially not in the central and northern parts. It’s more or less like a social crime to address a stranger.
Anyway, apply here:
http://www.greatswedishadventure.com/
An actual story told to me by an American who had visited Finland. He was standing at a bus stop and noticed three Finns conversing. The thing was....none of the three were facing who they were conversing with. They were all pointing about five to ten degrees in a different angle. My associate then began to notice that almost all Finns speak to others in the same fashion...never face-to-face....but always at an angle so they aren’t looking at the guys face.
They could ask Gretchen Carlson. She’s a proud Swediah-American. Maybe she’s already been there, however.
They need to advertise in Minnesota and North Dakota!