[Lazamataz]

This has become the era of outright lies.

[TomGuy]

Yes, but if the story is untrue, and it goes to court, Esquire could be liable for ‘lost sales’ due to their publishing a blatant lie.

This more than a high school prank. This could be serious litigation and a huge (hugh, even) pay-out by Esquire.

[AEMILIUS PAULUS]

The era of out right lies started about WWI.