JC Penny is rapidly following their old competitors Sears and Monkey Ward down the rat hole of oblivion ... and they so far removed from reality that they have no idea of any of the reasons why.
To be “fair” many men get a charge out of seeing lesbians carry on with one another. However this is really alley conduct, and conduct that even alley cats are too wise to engage in.
Some liberals got the upper hand at JCP and want to make it edgy. They’ll just end up cutting their business off with that edginess.