Posted on 06/27/2012 5:02:20 PM PDT by MinorityRepublican
When this McDonald's ad from 1976 recently re-surfaced on a web forum, it sparked a debate over the possible racist undertones of the fast-food campaign
Back in the Seventies, someone at McDonald's HQ clearly thought this advertisement would appeal to 'groovy' African-Americans who wanted to 'get down with good food'.
But the copywriter - possibly white and with a jive-talking fixation - didn't quite hit the mark with the newly coined term dinnertimin', or anytimin', neither of which caught on.
Showing a smiling black family gathered around a table at the fast food chain, the ad also proclaims: 'You don't have to get dressed up... there's no tipping.'
When the poster re-surfaced on web forum Buzzfeed recently, it sparked a debate over the possible racist undertones of the 1976 campaign.
(Excerpt) Read more at dailymail.co.uk ...
I'll say.
I've seen video of Blacks just going nuts, jumping on the counter, attacking employees, tearing the joint up if McDonalds get their DinnerTimin' wrong!
Political correctness will be the death of western civilization. However, as for the Shamrock shakes, McDonald's revived them this past St. Paddy's Day. Well, some of the locations did, anyway. I remember because the timing coincided with the annual Lenten menu change. This year, instead of the Filet O'Fish Combo getting top billing on the sign, it was "Fish McBites" that shared the advertising space with the green milkshake (a combination that I would have tried in the '70s, but find nauseating to contemplate today).
No Gaelic Grimace in the ads this time around, as far as I know.
1976, the year I got married for the first time :(
Clean, complete happy family enjoying food at McDonalds back when it was still a fairly classy place to eat?
Soooooo totally racist!
Show what the ad would have to look like today and that’s where you will find the freaky stuff.
My exposure to McDees started in 1967. Burgers and fries were .15, cheeseburgers .17, milkshakes were a quarter and a year or two later when Big Macs came out they cost .45.
It’s never too late to boogie :)
“possible racist undertones “ = “we admit we can’t find anything racist in it”
Pavlov is turning over in his grave...
1976: The year my parents decided that their first kid wasn’t too bad, so they put off the vasectomy, leading to me being unleashed on the world a couple years later.
Blacks not tipping was that well known in 1976 outside their culture? I didn’t even know about that part until maybe 10 years ago and I’ve grown up in the DC area. Then again, I’ve never worked as a waiter. I doubt there was any insidious undertone to that ad.
Ray’s Hell Burger! There’s tipping there. Did he not tip?
You’re a true MickeyD aficionado if you can remember when they cooked their french fries in beef tallow instead of vegetable oil.
Best damn fries in the world, and they got bullied into changing the process by public pressure from an early version of the health nazis.
Well darned I guess you are danged if you do or danged if you don’t. Black folks wanted to see more people who looked like them in ads at that time. Was the issue that there were no strawberry shakes or orange sodas on the table? Seriously I worked there more or less at that time and that is all black people ever ordered.
The times were more carefree then. We were further up the slippery slope, LOL.
1976, the year I made sergeant.
Wait a minute, you got burgers with fries for $0.15? I was getting charged $0.17 just for fries alone! (Okay, I realize you meant separately, but yours were cheaper than mine in 1967.)
Man, urban smooth dude Baraq would be perfect for the Newport gig.
I bet he’ll pick that up after Jan 013.
Yeah, I noticed that as well. An intact family not dressed up, but dressed respectably in everyday clothes which don’t consist of excessive bling or pants hanging below the butt-crack. My, what progress society has made since then. < / sarcasm >
McDonalds aggressively pursued black consumers for a big payoff and it worked. Also, it brought about franchises being bought by black entrepreneurs.
Reasonably priced food, somewhat of a racial hurdle knocked down, profit, ownership- win/win/win/win.
Barack Obama and Hillary Clinton talk that silly inflected b***s*** TODAY when either of them speak to black audiences.
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