Posted on 06/27/2012 5:02:20 PM PDT by MinorityRepublican
When this McDonald's ad from 1976 recently re-surfaced on a web forum, it sparked a debate over the possible racist undertones of the fast-food campaign
Back in the Seventies, someone at McDonald's HQ clearly thought this advertisement would appeal to 'groovy' African-Americans who wanted to 'get down with good food'.
But the copywriter - possibly white and with a jive-talking fixation - didn't quite hit the mark with the newly coined term dinnertimin', or anytimin', neither of which caught on.
Showing a smiling black family gathered around a table at the fast food chain, the ad also proclaims: 'You don't have to get dressed up... there's no tipping.'
When the poster re-surfaced on web forum Buzzfeed recently, it sparked a debate over the possible racist undertones of the 1976 campaign.
(Excerpt) Read more at dailymail.co.uk ...
The tipping reference was about budget restaraunt food without extra hidden costs, it was not in regards to black tipping, it was directed at all of the public (which at that time was still mostly white and black).
You are right, good post.
Exactly, that’s what I was saying. The ad could not have had anything to do with black tipping since that aspect of the culture either didn’t exist at the time or was not as widely known as it is now. But some are now looking at it with today’s attitudes thinking there are “possible racist undertones” due to the tipping reference.
“When this McDonald’s ad from 1976 recently re-surfaced on a web forum, it sparked a debate over the possible racist undertones of the fast-food campaign”
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