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Do you buy Apple and fly Virgin because you think they're 'cool'? Grow up, for God's sake
The Telegraph ^ | 9-25-2012

Posted on 09/25/2012 6:20:40 AM PDT by markomalley

The concept of “cool” is, appropriately, like a snowball. Just when you think you’ve got a grasp of it, it melts away. Still, cool is the most resilient of slang words. While other terms have become cringeworthy from overuse, cool has stayed firmly within the lexicon. Cool is put in service to describe a galaxy of objects and incidents – from fleeting moments to multi-billion-pound brands. It's the beatnik's curse.

Whole industries exist to tell us what's cool now, what will be cool next and when the cool evaporates. The annual CoolBrands survey, published this week, is just one small outcrop of the cool industry, a pseudoscientific barometer of the brands the British public considers desirable.

(snip)

The problem with apportioning cool rankings according to the whims of a panel of 39 experts and a 200-strong sample from the general public is clear when you dig into social networking data. Figures supplied by the social media monitoring agency Brandwatch reveal Apple's "cool" is a more complicated concept than you might think.

On average, 10,000 people a week tweet about Apple and its products being cool, compared to just 4,000 saying the same for Samsung. But closer inspection reveals that the percentage of positive tweets about both brands is roughly the same, while more negative sentiments are expressed about Apple’s products. Cool can only get you so far.

Similarly, Virgin Atlantic – which came in at number eight in the top 20 –is at the heart of a disconnect between its apparent cool and the public’s response. Brandwatch’s analysis suggests Twitter users are more likely to discuss it in negative terms than rival carriers British Airways and Emirates.

(Excerpt) Read more at blogs.telegraph.co.uk ...


TOPICS: Business/Economy; Culture/Society; Editorial; United Kingdom
KEYWORDS: apple; cool; hipsters; maccult; psychology
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1 posted on 09/25/2012 6:20:42 AM PDT by markomalley
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To: markomalley

Free Republic is Cool


2 posted on 09/25/2012 6:22:19 AM PDT by al baby (“If Barack Obama has a Harvard law degree, he didn’t earn that. Somebody else made that happen.”)
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To: markomalley

If Steve Jobs were a 1% Republican,the liberal media would
be in a frenzy over the company’s use of slave labor in China.


3 posted on 09/25/2012 6:26:23 AM PDT by Dr. Ursus
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To: markomalley

Having an abysmally deficient vocabulary is apparently “cool.” It may even be “awesome.”


4 posted on 09/25/2012 6:29:27 AM PDT by txrefugee
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To: al baby

My beeber is presently stuned — that’s cool. I’m series.


5 posted on 09/25/2012 6:30:03 AM PDT by dayglored (Listen, strange women lying in ponds distributing swords is no basis for a system of government!)
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To: Dr. Ursus

Steve Jobs is Cold


6 posted on 09/25/2012 6:31:49 AM PDT by al baby (“If Barack Obama has a Harvard law degree, he didn’t earn that. Somebody else made that happen.”)
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To: markomalley

“Cool” is what OTHER people label something that they like. As a user, I couldn’t possibly care less what other people think about my car, my computer, my tablet, my phone, my home or my lawn mower.

I bought them for ME, not for your approval.

If you don’t like Apple, please do not buy anything made by Apple. If you don’t like Virgin Airlines, please fly someone else. I, and my fellow passengers won’t miss you a bit. Like everything else - you tend to get what you pay for.


7 posted on 09/25/2012 6:32:30 AM PDT by Hodar (A man can fail many times, but he isn't a failure until he begins to blame somebody else.- Burroughs)
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To: markomalley

Apple’s stuff is innovative and just works. The buying and services experiences are almost always good. There are generally no buggy first releases. Our house is full of Apple products. Who gives a rat’s patootie about “cool”? “Cool” is not a reason to buy anything.

Except Presidents, of course. There “cool” matters a whole lot, and we’ve got the “coolest” one on the entire planet.


8 posted on 09/25/2012 6:32:36 AM PDT by ProtectOurFreedom
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To: markomalley

No, I bought apple (again) at $250 a share because I thought it would go up (I was told I was wrong to think that)


9 posted on 09/25/2012 6:32:41 AM PDT by Michael.SF. (Ambassador Stevens is dead and the Chevy Volt is alive!)
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To: al baby
Free Republic is Cool

Probably, but the only way to know for sure is to count the number of tweets that say that.

10 posted on 09/25/2012 6:33:50 AM PDT by Fresh Wind ('People have got to know whether or not their president is a crook.' Richard M. Nixon)
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To: al baby

LOL!


11 posted on 09/25/2012 6:37:46 AM PDT by Tax-chick ("In the kingdom of the blind, sight is a crime and mentioning what you see is a gaffe.")
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To: al baby

Deadly cold!!


12 posted on 09/25/2012 6:39:04 AM PDT by ontap
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To: markomalley

Money quote:

‘Marcel Dansel argued that chasing cool is “...the central behavioural trait of teenagerhood” and this is the wish list born of extended adolescence.” ‘


13 posted on 09/25/2012 6:39:29 AM PDT by BwanaNdege (Man has often lost his way, but modern man has lost his address - Gilbert K. Chesterton)
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To: markomalley
I personally don't buy Apple because for my needs it simply isn't worth the price one has to pay the other reason is their incredibly lack of the need to defend the concept of free enterprise against it's biggest opponents...The democrat party....while Microsoft is no better at least I am donating less money to the socialist side. I would really prefer a third option.
14 posted on 09/25/2012 6:45:05 AM PDT by ontap
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To: BwanaNdege

My Samsung Gravity III stops a hole in the IPhone 5, bigger screen , better GPS, faster, more memory, has had 4g since the Gravity S...hows that for cool, hipsters..oh yea you guys got Angry Birds before us Android folks /snark. Its fairly common knowledge, iPhones are for fags or women, not very cool for a guy not a poster child for Low-T.


15 posted on 09/25/2012 6:48:14 AM PDT by pburgh01
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To: al baby

Free Republic will always be cool.

That Apple IFReep thing is never gonna catch on. (hahaha)


16 posted on 09/25/2012 6:53:23 AM PDT by GeronL (http://asspos.blogspot.com)
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To: pburgh01

The Samsung Gravity or Galaxy??


17 posted on 09/25/2012 6:56:49 AM PDT by GeronL (http://asspos.blogspot.com)
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To: markomalley

Do you vote for an unqualified mulatto with an unknown background, because it’s cool?


18 posted on 09/25/2012 6:58:52 AM PDT by crosshairs (America: Once the land of the free. Still the home of the brave.)
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To: markomalley

It hasn’t been all that long ago Apple was considered Dead, not Cool. It’s one of the great come back stories in American business.


19 posted on 09/25/2012 6:59:21 AM PDT by vortigern
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To: Michael.SF.

I got 50 shares at 217! I’m smiling now!

Although thinking about taking my gains now before the crash in November.


20 posted on 09/25/2012 6:59:37 AM PDT by Individual Rights in NJ (Want to join my new country in Greenland? Like the Danes will stop us; pft!)
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To: GeronL

I really do wish we had a capable APP though.

I’d help donate to pay for development of a strong one.


21 posted on 09/25/2012 7:02:19 AM PDT by Individual Rights in NJ (Want to join my new country in Greenland? Like the Danes will stop us; pft!)
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To: GeronL

Sorry my Galaxy..I used have the Gravity...slide out keyboard...how 2009


22 posted on 09/25/2012 7:07:11 AM PDT by pburgh01
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To: pburgh01

I watched a Korean show with subtitles, ROOFTOP PRINCE, and it seemed like every character had the Samsung Galaxy Note.

Talk about using a show to advertise.

The phones seemed really cool though. Great show too.


23 posted on 09/25/2012 7:08:56 AM PDT by GeronL (http://asspos.blogspot.com)
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To: al baby


COOL

24 posted on 09/25/2012 7:09:18 AM PDT by Baynative
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To: Individual Rights in NJ

Are there any similar apps out there that could be stripped down and applied to this site?


25 posted on 09/25/2012 7:10:03 AM PDT by GeronL (http://asspos.blogspot.com)
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To: markomalley
1. Apple's hardware architecture has always been one of the cleanest and best in the business, and their software is beyond compare, they created the entire market for graphical user interfaces

2. Virgin Atlantic introduced incredibly high levels of service, elegant use of space, and affordable luxury in the transatlantic market while lumbering unionized fossilariums like United and TWA were still flying dingy, boring and expensive airplanes that were out of date and falling apart. The most fabulous trip I ever had was in Virgin Upper Class after Air France overbooked me in Business Class and I demanded they find a business seat for me.

There, Free Marketeers of Free Republic. That's why people pay a premium for Apple and Virgin products: because the value is there.

People think value is cool, because you don't end up looking like a schmuck when you buy something like that.

And hipsters are all about image. The image you get from buying these products and services is that you're a smart person who may spend a fair amount of cash, but you get what you paid for, and maybe a bit more.

Maybe, just maybe, Steven Jobs and Richard Branson got that.

26 posted on 09/25/2012 7:11:57 AM PDT by Regulator
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To: markomalley
The Interview With an iPhone 5 Buyer That’s So Mind-Numbing You‘ll Think It’s Staged
27 posted on 09/25/2012 7:20:47 AM PDT by TexasCajun
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To: pburgh01

And your maps app actually works!


28 posted on 09/25/2012 7:27:40 AM PDT by VanDeKoik
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To: GeronL

I wouldn’t know, this is the only message board I use.

American Thinkers app is good, but that isn’t really a discussion site or app.


29 posted on 09/25/2012 7:28:23 AM PDT by Individual Rights in NJ (Want to join my new country in Greenland? Like the Danes will stop us; pft!)
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To: markomalley

No I buy Apple because for me they’re the best products on the market. I love my iPhone, iPad, and MacBook, they just happen to be cool while being very highly effective.


30 posted on 09/25/2012 7:36:04 AM PDT by erod (This Chicagoan will crawl over broken glass to vote the fake Chicagoan Obama out!)
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To: markomalley

As an engineer, I buy Apple because it works.

And works well.

If I want hobby ware, I’ll go back to Microsoft.


31 posted on 09/25/2012 7:36:48 AM PDT by Da Coyote
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To: pburgh01

You said it all. The whole Apple aura is pathetic and the hipsters& gays & techno-challenged women that form its targeted buying demographic is pathetic.


32 posted on 09/25/2012 7:42:07 AM PDT by dennisw (Government be yo mamma - Re-elect Barack Obama)
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To: Da Coyote

That’s odd. My home built Win7 computer. Quad core/8gb ram works flawlessly. Apple would rip me off for something like $2000 for the same horsepower but with OS/X which I don’t want or need.

Apple 15” laptops start at $1,799.00. Only a fool spends this much on a 15” laptop


33 posted on 09/25/2012 7:46:59 AM PDT by dennisw (Government be yo mamma - Re-elect Barack Obama)
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To: Hodar

Agree with you totally.


34 posted on 09/25/2012 7:49:30 AM PDT by mass55th (Courage is being scared to death - but saddling up anyway...John Wayne)
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To: markomalley

I buy Apple products because they best suit my needs, I fly whoever has the cheapest ticket at the times I want to go.
I do not need these thing to feel ‘cool’ either you are or you are not - I am.


35 posted on 09/25/2012 7:53:30 AM PDT by svcw (If one living cell on another planet is life, why isn't it life in the womb?)
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To: Da Coyote
"As an engineer, I buy Apple because it works."

Me too, and for ease of use. It makes me laugh every time I see a help thread on FR by some PC user. You could probably publish a book with them all.

36 posted on 09/25/2012 7:54:39 AM PDT by mass55th (Courage is being scared to death - but saddling up anyway...John Wayne)
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To: markomalley

I recently purchased a Nexus tablet. Very inexpensive, fast, and more than meets my needs. Is it cool? Who cares?


37 posted on 09/25/2012 8:00:50 AM PDT by youngidiot (The name's Bond. James Bond. James Bond Jovi.)
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To: al baby
“Free Republic is Cool”

Yep. Living as a free man or woman is the ultimate cool. The Founders were cool as is the Constitution. The other side is loaded with lack of self assurance and needing affirmation from others.

38 posted on 09/25/2012 8:07:55 AM PDT by HereInTheHeartland (Encourage all of your Democrat friends to get out and vote on November 7th, the stakes are high.)
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To: markomalley

No, I buy Apple products (laptops only) because I find OS-X (and MacOS before it) to be superior in terms of stability and user-friendliness to any version of Windows. Were I in the market for a desktop computer I’d buy Apple for the same reasons.

At my office, where I had a choice of Windows or Ubuntu Linux, I chose Linux for the same reasons.

If I ever get a tablet or a smart-phone, I may or may not be willing to pay a premium for Apple’s very nice consumer product design (”coolness”), but certainly won’t if I’m convinced that an Android device offers superior stability and user-friendliness.


39 posted on 09/25/2012 8:11:31 AM PDT by The_Reader_David (And when they behead your own people in the wars which are to come, then you will know...)
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To: pburgh01

The most annoying person I have known in my life is an Android freak. Just sayin’.


40 posted on 09/25/2012 8:13:33 AM PDT by jospehm20
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To: markomalley
Do you buy Apple and fly Virgin because you think they're 'cool'? Grow up, for God's sake

That's the reason a lot of the imbeciles in America voted for 0bama in '08!

41 posted on 09/25/2012 8:14:17 AM PDT by The Sons of Liberty ("Get that evil, foreign, muslim, usurping bastard out of MY White House!" FUBO GTFO!)
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To: Individual Rights in NJ

Lucky you, I sold out at $600!!


42 posted on 09/25/2012 8:15:57 AM PDT by Michael.SF. (Ambassador Stevens is dead and the Chevy Volt is alive!)
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To: ProtectOurFreedom

The only time I was in a i mac store was to get an add on ten key for my 27 imac that mrs al baby got me for Christmas
i spent 50 bucks and you would have thought i bought out the store excellent service


43 posted on 09/25/2012 8:17:01 AM PDT by al baby (“If Barack Obama has a Harvard law degree, he didn’t earn that. Somebody else made that happen.”)
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To: al baby

What I like about buying my Macbook from the Apple Store, is if I have a problem, I bring it in, and get it fixed within 2 or 3 days.......Good luck with all that if you buy a laptop at Best Buy.


44 posted on 09/25/2012 8:19:37 AM PDT by dfwgator (I'm voting for Ryan and that other guy.)
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To: dennisw
Apple 15” laptops start at $1,799.00. Only a fool spends this much on a 15” laptop

Dell XPS 15" laptop: $1999

45 posted on 09/25/2012 8:20:21 AM PDT by kevkrom (Those in a rush to trample the Constitution seem to forget that it is the source of their authority.)
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To: Michael.SF.

Well you can’t sell too early but you can sell too late just sayin


46 posted on 09/25/2012 8:20:48 AM PDT by al baby (“If Barack Obama has a Harvard law degree, he didn’t earn that. Somebody else made that happen.”)
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To: Regulator
Apple's hardware architecture has always been one of the cleanest and best in the business, and their software is beyond compare, they created the entire market for graphical user interfaces

That's why people pay a premium for Apple and Virgin products: because the value is there.

People think value is cool, because you don't end up looking like a schmuck when you buy something like that.

Absolutely!

47 posted on 09/25/2012 8:24:16 AM PDT by dragnet2 (Diversion and evasion are tools of deceit)
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To: dennisw

Sure you could buy a cheaper laptop.
But then you’d have to use it.


48 posted on 09/25/2012 8:25:10 AM PDT by ctdonath2 ($1 meals: http://abuckaplate.blogspot.com)
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To: dennisw

Not sure about Apple, but a lot of professional gamers like a powerful PC laptop with a smaller screen due to being able to see all the opponents at once in their FOV.


49 posted on 09/25/2012 8:25:56 AM PDT by rollo tomasi (Working hard to pay for deadbeats and corrupt politicians.)
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To: Regulator

1. Apple's hardware architecture has always been one of the cleanest and best in the business, and their software is beyond compare, they created the entire market for graphical user interfaces 2. Virgin Atlantic introduced incredibly high levels of service, elegant use of space, and affordable luxury in the transatlantic market while lumbering unionized fossilariums like United and TWA were still flying dingy, boring and expensive airplanes that were out of date and falling apart. The most fabulous trip I ever had was in Virgin Upper Class after Air France overbooked me in Business Class and I demanded they find a business seat for me. There, Free Marketeers of Free Republic. That's why people pay a premium for Apple and Virgin products: because the value is there. People think value is cool, because you don't end up looking like a schmuck when you buy something like that. And hipsters are all about image. The image you get from buying these products and services is that you're a smart person who may spend a fair amount of cash, but you get what you paid for, and maybe a bit more. Maybe, just maybe, Steven Jobs and Richard Branson got that.

I don't know about Emirates or BA, but Virgin is far far more pleasant to fly on than most of the other airlines I've traveled with of late, including SW, which is OK, except for the hard seats. BA codeshares with Delta, so you can book a transatlantic flight on BA, but find yourself boarding a Delta plane. I use a Mac for the simple reason that, expensive as they are, it's worth it to me to minimize virus and spybot worries. If and when those emerge as greater problems for Macs, I'll rethink it all. I recently replaced my Mac, but shopped PC's as well. One of the PC salesman told me, "get a Mac." I'm 64 years old, cool has nothing to do with it. "Cool" is reserved for my 16 year old Dodge diesel 4x4 pickup truck.

50 posted on 09/25/2012 8:30:12 AM PDT by Sam Cree (absolute reality)
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