[Moonman62]

Lead researcher Dr Mohammad K. Hajihosseini, from UEA's school of Biological Sciences, said: "Unlike dieting, translation of this discovery could eventually offer a permanent solution for...

"Could eventually" usually means never when it comes to these PR releases.

[neverdem]

"Could eventually" usually means never when it comes to these press releases

Did you read the abstract? It's linked at the end of the press release. It mentions leptin and Neuropeptide-Y. The former is involved with satiety, and the latter is involved with food and sleep deprivation.

A few clowns at the University of East Anglia shouldn't tarnish all scientists.