[freeandfreezing]

Cumulus' total sales dollars would actually go up as long as the replacement show — Mike Huckabee — held at least 50% of Rush's audience.

That sounds like a pretty risky assumption. From what I have read Mark Levin gets around 50% of Limbaugh's audience, as does Glenn Beck. Assuming Huckabee would do as well when he is likely to be up against Limbaugh in the same time slot seems wildly optimistic thinking to me.

Put another way, what percentage of Limbaugh's listeners are likely to switch to Huckabee's show. At best they'll jump back and forth between them.

[Hot Tabasco]

what percentage of Limbaugh's listeners are likely to switch to Huckabee's show.

Not me, there's several other top notch conservative hosts in my area in Rush's time slot and if Rush goes, I just switch to them.

I like Huckabee as a nice neighbor but not a "listen to" radio host.......

[longtermmemmory]

Limbaugh is regular listening. The others are “happen to be listening”