One of my “heroes” is Edward Bernays, who basically is the founder of most modern “public relations” tools.
He was big on “engineered consent” and other techniques to nudge you into doing something, usually commercial in nature but government too.
He was one of the team that successfully sold WWII to America.
So this is nothing new, really, just a but spiffier and more scientific.
And it’s being done by skeevy people with questionable ethics.
For what it’s worth, that sort of concerted PR attempt MIGHT actually make things a little more reasonable. Right now it’s just about pure Alinsky which gives an oblique salute to the demonic. Anyhow, the conservative strategy is plain: fight the liberal lies, and do not indulge in lies yourself however convenient.