Posted on 10/29/2013 6:59:33 AM PDT by Second Amendment First
The end could be near for cookies, the tiny pieces of code that marketers deploy on Web browsers to track people's online movements, serve targeted advertising and amass valuable user profiles.
The moves could radically shift the balance of power in the $120 billion global digital advertising industry—and have ad technology companies scrambling to figure out their next play.
*
On Wednesday, Microsoft quietly announced in a blog post that the company will give marketers the ability to track and advertise to people who use apps on its Windows 8 and 8.1 operating system on tablets and PCs. The company will do this by assigning each user a number—a unique identifier—that monitors them across all of their apps. (The system doesn't block cookies in Microsoft's Internet Explorer Web browser.) Industry players think Microsoft-powered smartphones and Xbox game consoles will be a natural extension of the system, but Microsoft kept mum on the question.
Microsoft could then use its access to consumers to broker advertising to people or sell data about users as part of demographic categories, such as avid game players under 40 who also check sports apps. Earlier this year, Apple also began offering advertisers the ability to trail and target users through a unique ID on smartphones and tablets.
Google's plans, which the company disclosed in only the broadest of terms last month, would also make use of a unique ID. But the tracking could be far-reaching, say industry experts. Google's system could tie together data about users across all the company's products—Gmail, the Chrome browser and Android phones. In a statement about its efforts, the company said "technological enhancements" like an identifier could improve security "while ensuring the Web remains economically viable."
(Excerpt) Read more at online.wsj.com ...
Windows 8 will never boot on any machine in my home. Nor will there ever be one of the new xBoxes.
You mean Google, Yahoo, et al could finally revert back to what the hell they are really worth? Jack Squat.
I wouldn't doubt that they ordered it.
In Firefox, I run
DoNotTrackMe
https://www.abine.com/dntdetail.php
Disconnect.me
https://disconnect.me/
Ghostery
https://www.ghostery.com/
They each do similar blocking of tracking cookies, but they each seem to have unique features/blocking.
Windows 8
Nut-job Conspiracy Theory Ping!
To get onto The Nut-job Conspiracy Theory Ping List you must threaten to report me to the Mods if I don't add you to the list...
My Gmail account keeps asking for my phone number to improve “security”. I’ve toyed with attaching all my google accounts to a trakfone. No way I’ll EVER tie them to my real phone.
Looks like I will be permanently signing off all of the major websites.
Or just don’t use Win 8.
I am officially done with Facebook, as of now. That’s my start.
.
What’s a Facebook?
MAJOR Corporations have already written employees, saying THEY WILL NOT BE DEPLOYING WINDOWS 8!!!
The unstated reason is CYBER-SECURITY.
The exception to that seems to be Amazon. The stuff I look up on Amazon only follows me on Amazon and in emails from them.
I always ignore that
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