Posted on 11/20/2013 6:28:22 AM PST by Sub-Driver
Obama: 'We're Going to Have to...Re-market and Re-brand' the Affordable Care Act
November 20, 2013 - 9:08 AM By Susan Jones
(CNSNews.com) - President Barack Obama told a gathering of corporate executives Tuesday he's confident that his model of health care will work in the end, but he said he's going to have to "re-brand" it to sell it to a skeptical public.
He didn't use the word "Obamacare" once on Tuesday in talking about his health care law, but he mentioned the "Affordable Care Act" seven times.
"So, look, I am confident that the model that we built, which works off of the existing private insurance system, is one that will succeed," Obama told the Wall Street Journal's CEO Council Annual Meeting in Washington, D.C.
"We are going to have to, (a) fix the website so everybody feels confident about that. We're going to have to, obviously, re-market and re-brand, and that will be challenging in this political environment."
During a campaign stop in Colorado last year, the president embraced the name that Republicans had given to his health insurance law: "The Affordable Care Act -- also known as Obamacare," Obama said in August 2012. "I actually like the name," he added. "Because I do care -- that's why we fought so hard to make it happen."
Obama isn't the only Democrat moving away from the term "Obamacare." Rep. Nancy Pelosi (D-Calif.) told NBC's David Gregory on Sunday that she has always preferred to call it the "Affordable Care Act." "It -- the Affordable Care Act, as I call it -- Pelosi chuckles -- and have always called it; the Affordable Care Act is right up there with Social Security, Medicare, affordable care for all Americans as a right, not a privilege," she said on "Meet the Press."
(Excerpt) Read more at cnsnews.com ...
How about RE-peal?
You can bet if it ever does work..it will be back to Obamacare....
“Obama”care.
Just saying...
New Name: ZEROCARE
How much did we pay for that brilliant marketing strategy?
RE-ject
That'll change everything.
The only thing this flop of a president has ever sold was his candidacy to the Leftist media and university America-haters and the Welfare Class. He has no experience in marketing or he would know that even Coke couldn’t sell New Coke. So much for “rebranding” this government turkey.
No matter what it’s called, it still isn’t chicken salad.
Democrat-care.
Exactly how does “remarketing” and “rebranding” anything substantively improve it? This is just more Obama bullsh!t.
If he REALLY thinks the problem is a branding issue, this turkey is TOAST.
TY LIVs
TY Roberts and The Robotic 4
TY Congress that isn’t up in arms and repealing this absolute disaster
TY medical, pharmaceutical and insurance companies for not throwing a fit over this when many of us know it wouldn’t “work” in the first place
Thanks go all around
Brand X ?
KY Jelly care
> How about RE-peal?
Exactly the response I would have shouted out if I were there. Of course, that’s one of the reasons I would never be allowed “there”.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.