[Red in Blue PA]

One would think the NFL would want the term Superbowl used far and wide, to as many people as possible. These types of idiotic moves to “protect” the brand are ludicrous. Imagine Disneyland doing the same thing. I cannot.

Idiotic and only shows the controlling nature of the people running this org. Thankfully they will not get a penny from me.

[Cboldt]

Disney does do the same thing, against people operating theme parks. So does McDonalds (and Wendy's, and Burger King, and KFC, and on and on) for fast food.

The NFL is working to protect its "sports/entertainment" turf.

[jttpwalsh]

I understand the point, but that is the wrong example. Having worked for over a decade at the Anaheim Theme Park, I can assure you, any commercial use of their name, without a written agreement in place, WILL attract the attention of their fully staffed legal department. Thank you.