It’s hard to know where business stops and government begins. They seem to meld together these days.
Jack’s got juice.
ackk,,,jack daniels.
I have to lick my ass to get the taste out of my mouth
crony capitalism....
that said, the French do it with wine and hence in the US you find sparkling wines made by methods rather than actual champagne
Filtering their whiskey through charcoal, as is done with Tennessee whiskey is a shortcut. It produces fine whiskey, but is the major distinction between Tennessee whiskey and bourbon whiskey.
Jack Daniels has fallen behind some of the top shelf bourbons being crafted in Kentucky, but also elsewhere as bourbon need not be distilled in Kentucky and certainly not in Bourbon County. Dickel is not in the race, in my view.
The market does work in this world. While I can’t find and probably can’t afford a bottle of Pappy Van Winkle, I can and do buy it’s cousin, Weller’s - a great bargain and hard to distinguish in a side by side test with Pappy.
“Laws, Laws, Laws...” Ain’t there enough of them, now?
Oh, yeehaw.
If a wine is produced in California, it qualifies to be a California wine. But in Tennessee the beverage needs to be Jack Daniels style to be a Tennessee whiskey.
And so be it, if it must. Maybe Jack Daniels will find itself with a crop of newcomers that will actually beat it.
The wood lends to the color and characteristics of a distilled spirit. At bottom, the quality of the wood lends to the quality of the product.
By law, calling a whiskey 'bourbon' requires that it be aged in virgin barrels. As the article notes, Early Times re-uses barrels and, thus, cannot call itself 'bourbon' -- it's label reads "Kentucky whiskey". And they employ artificial coloring agents and flavors to keep the color and taste consistent from one batch to the next.
You want whiskey aged in re-used barrels? All scots whisky is -- the wood has little to do with the flavor or the color of scotch.
Indeed, the scots whisky distilleries pay a premium for used Jack Daniel's barrels.
Tennessee would be making a huge mistake to relax the rules for "Tennessee whiskey".
I am pretty sure I saw somewhere that Jack Daniels is made in a dry county.
If the panties don’t drop after two shots of corn mash and pure Smokey Mountain water................