In its heyday, Much was a fantastic source for those who like to discover new music and new artists. I think what happened is that people tired of the “video flow” format of MTV & Much, leaving both scrambling to fill airtime. With Much the problem was compounded by the regulators ordering them to continue broadcasting content that nobody wanted to watch.
Are you referring to the infamous Canadian content laws? The same ones that gave us Bob and Doug McKenzie?
CC
So often, government regulation accomplishes the opposite of what it was intended to do.
Much, and various other cable channels enjoyed having government keep competition away — until they experienced the dark side of government “protection”.