Prostate against cynicism!
The ice bucket challenge was an extremely effective fundraising mechanism. With as many worthy causes as there are, it’s very difficult to raise funds for research. “You gotta have a gimmick!” This gimmick spelled the difference between @ $40M and $100M.
Just because it’s genetic, and just because today there’s no cure, doesn’t mean that with proper research funding there won’t be a cure for ALS in the future. Cynicism never cured a thing.
Prostate against cynicism!
It cured me of irrational exuberance.