In the late 1960s Cornell did a study on how to improve the bathroom and we ignored it.
One of the things they recommended was a urinal, because the typical toilet is not designed for male urination, and splashing results, a waterless urinal in California home bathrooms would save much water, but the left and feminists are hostile to urinals. Even in that 1960s study, I think they mentioned that some people (females) are put off by the maleness of the urinal.
The new 1.28 gallon toilets help, and I look forward to having one of those. I may get around to trying that 25 gallon per day experiment.