Posted on 05/02/2015 8:45:11 AM PDT by george76
it’s possible that the attention the ad revenue charts were generating on the Internet may have contributed to the decision by the Newspaper Association of America (NAA) in 2013 to suddenly stop its long-standing practice of reporting quarterly advertising revenue data, and switch to releasing only annual data ... In a 2013 interview, NAA CEO Caroline Little was quoted as saying that she and the organization’s board decided it was time to stop beating themselves up four times a year with the negative numbers.
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Newspaper print advertising revenues of just $16.4 billion in 2014 fell to the lowest level of print advertising since the NAA started tracking industry data in 1950
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The decline in print newspaper advertising to a 64-year low in 2014 is pretty amazing by itself, but the sharp decline in recent years is stunning. Newspaper print advertising revenues decreased more than 57% in just the last six years, from $38.15 billion in 2008 to only $16.4 billion last year; and by more than 75% from the $67 billion peak in 2000
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Economic Lesson: The dramatic decline in newspaper ad revenues since 2000 has to be one of the most significant and profound Schumpeterian gales of creative destruction in the last decade, maybe in a generation. And it’s not even close to being over. A 2011 IBISWorld report on “Dying Industries” identified newspaper publishing as one of ten industries that may be on the verge of extinction in the United States.
(Excerpt) Read more at aei.org ...
Creative destruction: Newspaper ad revenue continued its precipitous free fall in 2014, and it’s likely to continue
Is it going to continue after it hits zero?
Ten year old: What’s a newspaper?
Where's the down side?
“You’re telling me that the purveyors of propaganda and lies will have less revenue to dispense their propaganda and lies??”
No. The purveyors are Google, Wikipedia and Facebook now. Different money flow. Same ol’ same ol’.
Board of Directors: ‘Circulation is declining! Quick! Hire more left wing hacks!’
Dinosaur Media Death WatchTM
Don’t you just love it watching the lie are working for the dead tree media struggling to stay alive.
Every week the wife gets a call from the local dead tree media outfit asking her to increase our subscription from one day a week to seven days a week.
When she tells the Rep that we only need the paper on Sunday he/she gets indignant and states how much we’d miss with only a one day a week subscription.
This paper is as Leftwing as they get and I can’t stand buying it for one day.Nevermind a full week.
After finally tiring of seven days a week of the `NYT Lite’ Opinions page, I cancelled, now get only the Sunday paper, ignore Leo Pitts & Co., and don’t miss it a bit.
Twist the knife and tell them she can only take their left wing propaganda once a week.
I am not deeply sadden
And the numbers are even worse, if you consider that the population of America has more than doubled in these 60 years. So if we looked at advertising on a per capita basis, based on either population or newspaper circulation decline from 1950 to 2014, this picture would be even worse than they are saying now.
I thought I heard some big city dailies were planning to discontinue 7 day a week publishing. Instead would publish only on certain days, such as Thursday through Sunday.
I would bet in the future, some newspapers will only be available on line.
Think how much it costs to print newspapers on actual paper, then load up on delivery trucks to distribution points, then the costs of the carriers who actually deliver the papers to fewer and fewer homes. The business model of newspapers just isn’t making dollars and sense anymore.
The IPads and Android tablets will have even a bigger impact on all that was previously printed.
One of our younger teenage relatives is in a very competitive private highschool. The school hasn’t used textbooks for over two years. She uses the biggest IPad, no tussel with 40 #’s of books, and a back harming back pack loaded with books. She uses Kindle and similar Ebooks.
Her family gave me an Android table which I prefer over my desktop PC most of the time. I’m using it now. I prefer the Kindle on it versus the PC. I use Kindle for reference reading and genealogy. Enough of us forced our local fishwrap to stop trying to charge us to when we used their online site.
I’m letting the Mayo clinic cancel my subscription for their news letter until they go to Kindle or online.
Some smart company will come out with a free 8 or 10 inch tablet with unlimited wireless service for $25/month or less on an annual contract.
Our light/easy to use tablets will kill the print industry before this decade is over.
I don’t think it has anything to do with left wing or right wing. It’s the internet. I read the daily paper for years until the late ‘90s, early 2000’s when I realized that everything I can get by paying for a paper was available for nothing via the internet.
The Cleveland Plain Dealer did just that a few years ago..
When approached by folks trying to get me to subscribe I tell them that my family subscribed for decades and I canceled after it became infested by communists. Judging from their response, it's something they've heard many times before.
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