Gee, and here I thought it was about enforcing the actual rules of the game...
Not really it is the NFl in CYA mode for a sting on a time + their horrible process for something that never was a big deal and was exploded by former longtime Jets executive now with the NFL who have an ax to grind with the PAtriots whom they despise.
This will become clear when Brady sues the NFL for defamation after his appeal is heard.