If that was the case, the stock would have been down when everyone was talking about the Apple Watch tanking by 90% in June according to Slice intelligence. No matter that Slice had no experience in doing what they were claiming they could do, were using only US data ignoring the rest of the world where 67% of the Apple Watches were sold, and the fact that Apple had started offering the Watches through their retail store in the last week of June. Apple has actually stated the watch had GREATER sales in June than in the first two months. Instead of the stock going down, AAPL went dropped a bit, about 3%, then recovered and then went UP to 131, before the CC. With the publishing of the lies in the press about missing the earnings, it dropped 9%. There was no doubt about the sales. . . no doubt about the earnings. The Apple Watch sales could easily be estimated from changes in the "other" category within 20% of units sold. . . and Apple's CEO said they out sold the original iPad's sales numbers which were 3.3 million, which was, before the Apple Watch the fastest selling product in history. Those calculated numbers comport with that number. That means the Apple Watch was also a record breaker.
For the first time, the reports claimed the guidance expectations to a remarkable precision. . . $51.130 Billion average expectation of the anal-cysts for next quarter. In every previous report, it's been rounded to the nearest Billon. Not this time. They went three significant digits. WOW! Apple guided $49 to $51 Billion and they claimed that Apple's guidance missed the expectation for the next quarter. To get that, they had to NOT round off. . . so they could add 0.25% over the range. Picky, picky, picky. . . and extremely petty.
Apple has been lowballing expectations since 2000 or so...
if they don’t have a huge beat, they usually take a dive, and it does not happen often.
This is the reason why I did not take the risk to buy puts. I left some on the table, but I did not lose anything either.
You need to see Apple as a trade as well as a investment and that is hard for anyone to do.
Happens all the time with other techs, but not so frequently with Apple since 2013..
The picky stuff does not matter..They just did not beat the streets high expectations. Nothing personal.
Apple made their bed regarding this along time ago...let them deal with it..
Just a anecdotal fact,,,
Other techs have got themselves into the same boat.
Cisco was one of them...always beat until one day they did not...took a huge dive and wiped out billions..