The drug dazed TV execs are too stoned to realize the basic problems.
1)They keep increasing the ad load, which drives viewers away. And if they can’t sell ads, they use the time to run ads for their other unwatchable shows. A less than 2 hour movie may come with 40 minutes of ads now.
2) Pop up ads. They started with watermark logos on the screen, which was understandable. Then they went to opaque logos that blocked some of the image. Now, they have pop-up ads that may obscure close to a third of the screen, blocking what you are trying to watch. Can they really be stupid enough to think that that would be a good idea.
3) Unpleasant viewing experience. Ads that blast out. Compressing and speeding up the end credits (yep, some folks like to view the credits on some presentations).
Yep, seems like they’re killing the golden goose on *purpose*. Used to be 10m content, then 4-5m of ads, enough time for a restroom trip, make a sandwich or a phone call; now it’s 5-6m content for every 4m of ads BOOMING at 140% the volume.
Screw them.
I am one of those folks.
Quite often, a movie ends in such a way that the beginning of the end credits serves as a segue back to the real world. It's an artistic device which is extremely effective when done well.
The compressed, speeded up credits with the screeching ad taking over the screen the nanosecond the movie ends made me change channels every single time.
I hate all those logos and other stuff cluttering the screen.
“2) Pop up ads. “
They’re the worst. I record all my shows on a DVR, so the regular ads aren’t much of a problem; but, there’s no escaping the pop-ups (and that’s the idea, of course). I try to avoid recording shows from networks that use pop-ups — but, I realize that it won’t be long before they’re on every channel.
Even if there weren’t a huge and growing quality gap between “free” (i.e. ad-sponsored) network TV, and “pay” (i.e. the viewer is the customer who has to be pleased) TV (whether streamed over the Internet, or on a speciality-cable channel); it’s worth paying to avoid the ads.