So true. The lazy ass MSM thinks it provides campaign coverage by pushing a bunch of useless polls. It's easy to do and the MSM is lazy. Those sorts of non-article articles fill the pages of the press like excelsior around their real content, which is the ads.
Trump comes in and says, in effect, "here's what I think about x", where "x" is some third-rail topic not usually engaged in by the chattering classes.
The chattering classes react in horror 'tut tutting' about how Trump is so very uncivil. A week's worth of headlines and press is generated. Trump's numbers go up, much to the chagrin of the CC who are clueless at to what just happened. Trump has spent virtually no cash in the effort.
It's guerrilla campaigning at its finest.
Crude but effective. No more muslims. I like it.