That would not motivate me to vote for him. That would motivate me to vote against him.
If it was his intention to get out the vote, he should have used the mailer to ask the person to please consider coming out to vote for him. He should have tried to empathize with their problems getting to the poll. It’s too cold, interrupts family time, he knows they are too worn out from work, whatever. Play it up but encourage them by saying Cruz wants to undo all Obama has done and he needs their help. Send it to the specific individual without including information on the neighbors. Give them a real reason to feel a part of the Cruz team and get out and vote.
What the Cruz campaign did makes no sense. I don’t know who is advising him, but they are either brain dead or intentionally trying to ruin his campaign.
That’s all well and good and nice-sounding, but these are people who aren’t voting. The usual tactics aren’t working on them. They need a little tough love as a motivator.
Absolutely no one is suggesting these be sent out to everybody. They were sent out to a narrow targeted group. You have no idea what kind of voters these people are or what they respond to. Treating everyone like a special little snowflake is not what everybody responds to. And if the envelope didn’t look like something urgent, many people would never even open it.