He can paint his name in hundred foot tall letters on his buildings, he’s free to do so. However, the rest of us are all free to note that he’s obviously a narcissist.
Seriously only a blithering idiot sees a person that does that as some negative.
It’s the name of his company, his brand, and HIS building.
Don’t like it, then have Cruz introduce a bill in the senate banning it because it hurts some special snowflakes to see it.