Here’s Target’s real problem: people are creatures of habit, particularly when it comes to their shopping habits. When shoppers veer out of their comfortable ruts (regardless of reason) and try news stores and/or shopping methods, they frequently find they like the new ways as good as, and often better than, the old ways and almost never go back to the old ways.
There are simply too many shopping options these days to pointlessly risk losing long-time customers, because a customer lost is usually a customer lost permanently.
That fool Target CEO is playing with fire, and he, his corporation and his shareholders are going to get burned.
Nicely said. Folks don’t “micro-calculate”, folks want to get the hell home to watch the Kardashians.
Absolutely.
I’m a retailer. All it takes is one simple reason to try another store for the same stuff that I sell. Once that happens...bang...they have a new habit, and you have one less customer.
Target CEO is not a reliable steward for his shareholders.