from Dr P. Stain on Facebook
Posted on 05/14/2016 8:16:27 PM PDT by Rockitz
Target is facing a nationwide backlash for its support of transgender rights.
More than 1.2 million people have signed a pledge to boycott the retailer after it announced last month that it would welcome transgender customers to use any bathroom or fitting room that matches their gender identity.
Critics have been holding protests and demonstrations at stores across the country, and they are showing no signs of dying down.
Many aredemanding access to bathrooms of the opposite sex to support claims that "perverts" can now prey on children and women as a result of the policy.
The boycotters' goal is to force Target to reverse its policy, or at least make the retailer suffer for it by spending their money elsewhere.
But Target CEO Brian Cornell dug in his heels on the issue this week, saying Target won't reverse its stance. "We took a stance and we are going to continue to embrace our belief of diversity and inclusion," Cornell said on CNBC.
So what does that mean for Target's business? Sales may drop for at least short period, according to YouGov BrandIndex, a firm that measures consumer perceptions of major brands on a daily basis.
Before the boycott, 42% of consumers considered buying from Target the next time they shop at a department store. In the last couple weeks, that share has fallen to 36%, according to YouGov data provided to Business Insider.
Consumer perception of the brand has also dropped sharply. It's at its lowest point in two years. Despite the drop, Target is still in "positive" perception territory. In other words, there are still more people who think positively about Target than negatively.
"There's a very large group out there that supports Target's decision," says crisis management expert Kevin Dinino, CEO of San Diego-based KCD PR.
(Excerpt) Read more at businessinsider.com ...
Good!!!!!!
from Dr P. Stain on Facebook
I haven’t shopped there in years after being bit by their ridiculous return policy.
I will continue to not shop there now with this stunt of theirs.
(sorry, forgot where I saw this, can't give correct hat tip)
Promoting perversion has nothing to do with diversity.
And of course there are those who have not signed who are boycotting. They don’t want to put their names down, but they’ll be darned if they’ll shop there.
I’ve talked to a few.
I would love to boycott them for this reason... its a great cause, but I quit going there years ago. I want to say when they kicked the bell ringers out but that may have just been one of the many additional reasons I would have quit going there if I had not already boycotted them.
A work of fiction.
What about their return policy?
Sad this did not happen earlier when they started banning guns and concealed carry...
Wonder when the next share holder meeting is?
Good. We won't either. Cornell making such a stand on this issue makes me wonder if his wife has questioned his NAMBLA membership. He probably told her he joined because it was like those Big Brother foundations where they spend time mentoring young kids.../s
The boycotters’ goal is to force Target to reverse its policy, or at least make the retailer suffer for it by spending their money elsewhere.
A hole needs to be dug. Toss in Target. Fill in the hole. Put up a headstone: “This is what happens to businesses who think their business is social engineering.”
Businesses should follow the law, no more, no less.
Here’s Target’s real problem: people are creatures of habit, particularly when it comes to their shopping habits. When shoppers veer out of their comfortable ruts (regardless of reason) and try news stores and/or shopping methods, they frequently find they like the new ways as good as, and often better than, the old ways and almost never go back to the old ways.
There are simply too many shopping options these days to pointlessly risk losing long-time customers, because a customer lost is usually a customer lost permanently.
That fool Target CEO is playing with fire, and he, his corporation and his shareholders are going to get burned.
Nicely said. Folks don’t “micro-calculate”, folks want to get the hell home to watch the Kardashians.
Absolutely.
I’m a retailer. All it takes is one simple reason to try another store for the same stuff that I sell. Once that happens...bang...they have a new habit, and you have one less customer.
Target CEO is not a reliable steward for his shareholders.
Insolent bastards
The nearest Target to my house is 53 miles north in Idaho Falls. I was in IF today. No interest in Target. Fred Meyer, Applebee’s, Guns n Gear, Sportsmanswarehouse, Bed Bath and Beyond, then Denny’s and home. I can avoid them forever. I didn’t sign anything either.
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