[Cinnamontea]

I've been reading that Limbaugh is in trouble since I first started listening to him -- in 1992.

[Busko]

Why is it always the conservative radio hosts? Why is there no report on the leftist media falling apart? Rush is going to be around for a while.

[hawaiianninja]

I've been reading that Limbaugh is in trouble since I first started listening to him

Same here. I see this is as more of the usual liberal/establishment attempts to misrepresent Rush's popularity, business stability and longevity. For the conservative Rush to lose affiliation with certain stations in EXTREMELY liberal hubs like New York, Los Angeles, and Boston: Duh! It's business. It happens. It's amazing he got picked up to begin with. And he's bound to be picked up by another station, if he hasn't already. This Politico hack writer seems be hoping that Rush does fail just to claim credit for being first to write about it.

[ExNewsExSpook]

Exactly. So-called experts have been predicting his demise for decades, but Rush keeps soldiering on. With at least 13 million listeners a week, he’s still the biggest draw in talk radio—by far. And, as even Politico is forced to admit, Premier Radio still makes money on Rush, even when they pay him $38 million a year.

As for Rush’s departure from WABC, that was dictated in large part by the financial woes of Citadel (which bought the former ABC stations) and Cumulus, which picked them up when Citadel went belly up.

Lew Dickey, the self-styled genius who ran Cumulus into the ground (until the company board of directors fired him last year) was among the radio executives who complained long and loud about Rush and the impact of his Sandra Fluke remarks. Of course, Lew never mentioned that Rush consistently out-performed other programming on his stations. He’s typically #3-#5 in his timeslot on WMAL in Washington, making him the station’s highest-rated personality. Meanwhile, Dickey’s favorite host, Michael Savage (who Dickey installed in PM drive around the country) rarely cracks the top 15 in that time slot.

Also missing from this story are the markets and stations where Rush does well. He’s #1 in Atlanta on WSB, and he also tops his time slot in Raleigh, NC, which is a pretty liberal city. Rush is also a ratings powerhouse on a number of other affiliates around the country. In fact, many of the stations that have dropped him have problems that go far beyond the cost of Rush’s program, or the ad revenue they have to split with him. That includes stations like WABC and WLS in Chicago, which are shadows of their former selves under Cumulus’s gross mismanagement.

Obviously, radio has changed in the internet and satellite era. Still, Rush will be able to command a big check when his contract is up next month.

[Hot Tabasco]

I've been reading that Limbaugh is in trouble since I first started listening to him -- in 1992.

The alleged demise of Rush Limbaugh is the global warming siren that never ends...............

[Republican Wildcat]

Yes indeed.