“...casting...”
I TOTALLY agree that there is a huge “casting” subliminal element to all of this that most people aren’t aware of on a conscious level; yet it is most certainly a crucial factor!
Having the correct “look” for the presidency as well as talent and know how is required in this day and age. Of course the candidate needs more than just the camera appeal. One can’t run on the visuals alone, however a modern candidate who does not look the part has a distinct disadvantage. This is beyond important for a campaign in our constant picture sharing day and age. One can say “alas this is too bad”; a successful campaign should be all about ability and the candidate’s positions and experience; however in this youtube age, that ship has sailed.
Also - Hillary has a real problem in the casting/visuals department - those fat white post menopausal women with screechy voices do NOT appeal - hehehehe! (and I am female and a grandmother, and I know firsthand that my age group does NOT have that subconscious natural leader/universal appeal to the young adult voters) The feminist types who like her must have to force themselves to find her appealing.