Trump does an amazingly successful job at getting free publicity but I really do think he needs to start SUPER_SPENDING on both ads and poll-watchers and getOutTheVote people...if he really wants to win.
The mass media is so prejudiced against him that it will not report his statements fairly, indeed it often distorts what he says miserably
he needs to control his messages! he can only really do this if he starts paying for them!
Several things here:
(1) It's August, the hottest and most miserable month of the year. Nobody is paying attention to the race right now except die-hard political watchers and the beltway class.
(2) Trump supporters aren't going to be swayed by Hillary's, DNC's, or any other pro-Hillary PAC ads. Their (our) minds are made up - We aren't going to stop our intention of voting for Trump just because some ad says so.
(3) 30-second television ads (and robocalls) are obsolete. If Trump does roll out ads, expect him to roll out short video clips about the issues and his life story. These video clips will be streaming on mobile devices or on home streaming systems such as Roku. Or they'll be ads embedded in popular websites and blogs.
(4) Trump is already famous. He doesn't have to reintroduce himself. People know who he is and those who are curious will do their own research and understand the issues.
(5) Trump's rallies are in the tens of thousands while Hillary is getting no more than classroom-sized audiences. That's his ground game right there - the rallies.
I understand the need to control the message. However, I am not sure Trump wants to give money to a media that is dedicated to destroying him and the MAGA movement. Starve the beast!
Potential Trump voters already know what his agenda is. What needs to be advertised is how crooked Hillary amassed a $100 million fortune. After in her own words “we came out of the white house broke and in debt”.