Haha! I pretty much think this kind of explanation on packaging or explanation of "green biomass energy" coupled with "artisanal" would be an automatic sale to some dumbsh!t libtard! Funny! You probably could mark that sh!t up double in Oregon or Seattle or thereabouts.
This is all in response to governments both in the US and in Europe that have mandated that “X” amount of the material used to produce electricity must come from lower carbon energy sources. So, if you want to continue selling electricity in our country/state etc. you need to buy it from some source with lower carbon emissions. Therefore, the utility either builds natural gas plants, windmills, etc.
Torrefied pellets let them use the same plant that burns coal(yes, you get less BTUs from wood as opposed to coal) with the least money spent to meet the government requirements.
I do not think you will see this in residential use in wood pellet stoves anytime soon. It costs too much to cook the pellets more. There is an increase in BTUs over regular pellets. However, it would not be enough to make most home pellet stove users switch. Their target market are utilities and large pellet consumers like college campuses that want to be “green”.