So all those words in the article boil down to is, don’t insult people by calling them racists, insult them by calling what they’re doing or saying as racist.
They avoid like the plague examining why people (including themselves, though they deny it) come to have a judgment that on the average there are differences among races.
The alt right in expressing that reality concerning races gets immediately tarred as racists, even though they are simply being race realists.
Dealing with people where they are, certainly requires an effort to understand where they are.
A lot of accusations that white people are racist are coming from souls who have managed to make invalid assumptions about people based on race.
But in the case of problems associated with some particular minority groups, I think a good case can be made that leftists have egged on the associated group identities in various ways. This is, of course, cruel! I note less how hypocritical it is, than how cruel it is.
And the leftists are supposed to be the kindness people, but they are more like the making-excuses people.