I think their core customer base would be evangelical Christians , and other devout Christians??
I’ve heard there are about 80 million Evangelicals in America.,,And there are tens of millions of other various Christians. The question is- how many Christian themed products, such as Bibles and assorted knick knacks, do Christians buy? Can potential customers get their products elsewhere?? It seems as if the market has spoken .
Last couple times I wanted a new bible, I went to Books-A-Million and to Wally World.
Well, not to be offensive in any way, but how many Bibles do you need? It’s not as if everyone is going to buy them over and over again.