I think this is part of a trend. Fake politics (ever so successful in the past twenty years)...has drawn enough public interest to get unusual political figures to run and possibly win. Trump is one example. Kid-Rock came up yesterday in conversation (running in Michigan). I think there will at least ten more non-political types coming out by 2020 and running mostly off a social-media campaign. I can think of at least two retired NFL quarterbacks who could easily mount a campaign. I think even Kanye West could run a House seat in California and easily win.
“part of a trend”
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Like...
Arnold Schwarzenegger?
Jessie Ventura?
Al Franken?