People today who think Walmart is too big to fall don’t remember just how big Sears was.
Here’s an example. In the 1920s, Sears sold radios by mail, but there were large parts of America that didn’t have any radio stations within range, so, Sears got into the radio station business and, in 1924, started WLS 890am Chicago. A radio station powerful enough to fill the Midwest.
Then, they sold every household in the Midwest and most of the rest of the country a radio. The kicker was that once they bought a radio, they tuned in to Sears radio station witch advertised Sears products.
The equivalent today would be if Walmart sold you the TV and then you only got Walmart commercials and ads on your TV.
Walmart was never that big.
WLS stood for World’s Largest Store, and it was.
The only thing to ever come close would be Amazon Web Services providing you the internet so you can buy Amazon products and services.
Most people today probably don't know that Sears also sold complete houses in kit form shipped to the buyer by railroad.
They sold about 70,000 houses at a time when the US population was less than 30% of what it is today.
Many of those homes still exist all over the country.
My mom grew up in the Great Depression years with 3 generations living in her grandparents Sears home that was pretty much like the one in this vintage ad.
I can remember visiting her grandmother there when I was just a tyke.
The price of this home is a good demonstration of what an irresponsible and incompetent federal government has done to the value of the dollar over the last 100 years.
Wow I didn’t know that. I thought we only had big Behemoth stores now.
Sorry about your sad day today and hope Jeff makes it through okay. Did you guys go to the family get together?
still have some near where i live
https://www.lombardhistory.org/blog/2021/7/31/sears-homes-of-lombard
Lordy...
Nearly 50 years ago, I had a part-time job at sears.
As a new hire I had to sit and watch/listen to a
film from an 8mm movie projector about the history
of the company...so as the legend and my memory goes:
Mr. Sears was a conductor on the railroad from Chicago
to points out west.
People along the way admired his pocket watch and they
inquired how they can get one like that. Mr. sears offered
to bring one out from Chicago on his next trip, and he
eventually sold many watches along the way.
When one of the watches failed, he offered his apologies,
and offered to take it back to Chicago for repair.
(this is where the satisfaction or your money back
guarantee originated)
The watch repairman was named Mr. Roebuck,
and he became a partner.
Then people began to ask what other marvelous things
they might could get in Chicago.
Mr. Sears created a list of items people might like to buy,
and that is what started the Sears Catalog.